We are looking for a Trade Marketing Executive to join a growing FMCG/consumer retail business.
This role focuses on driving brand visibility, product sell-through and promotional effectiveness across retail, wholesale and distributor channels. You will work closely with the Sales and Marketing teams to turn brand campaigns into effective in-store promotions, trade activities and retail activations.
If you enjoy a hands-on marketing role that combines marketing, sales, retail execution and commercial analysis, this could be a good opportunity for you.
Key ResponsibilitiesTrade Marketing & Promotions
- Plan and execute trade marketing campaigns, retail promotions, product launches and seasonal campaigns.
- Develop promotional mechanics such as bundle deals, discounts, sampling activities and gifts-with-purchase.
- Prepare trade marketing calendars aligned with sales targets and brand campaigns.
- Track promotional performance and recommend improvements based on sales results.
Retail Visibility & Merchandising
- Ensure products have strong visibility and proper presentation across retail outlets.
- Coordinate POSM including displays, shelf talkers, wobblers, posters and sampling materials.
- Conduct regular outlet/store visits to monitor product placement, pricing, stock availability and promotional execution.
- Identify opportunities to improve shelf presence and consumer conversion.
Trade Activations & Events
- Plan and coordinate retail activations, roadshows, product sampling, pop-up booths, exhibitions and promotional events.
- Coordinate with internal teams, retailers, vendors and promoters for smooth event execution.
- Manage event materials, product samples, POSM, booth setup and promotional merchandise.
- Provide on-ground support when required, including occasional weekend events.
- Track event performance and prepare post-event reports.
Sales & Channel Support
- Work closely with Sales/Wholesale teams to support retailers, distributors, resellers and channel partners.
- Develop trade materials, product information and promotional proposals for key accounts.
- Support new product listings and launches with retail partners.
- Understand individual account and channel requirements and recommend suitable trade activities.
Market & Competitor Analysis
- Monitor competitor pricing, promotions, product launches, packaging and in-store activities.
- Gather market intelligence from retail outlets and channel partners.
- Identify consumer and retail trends that could create new commercial opportunities.
- Provide market insights to the Sales and Marketing teams.
Campaign & Performance Analysis
- Track sales uplift, promotion effectiveness and campaign ROI.
- Prepare post-campaign reports and identify areas for improvement.
- Monitor trade marketing budgets and ensure spending is commercially effective.
Requirements
- Diploma or Bachelor's Degree in Marketing, Business, Mass Communication or a related field.
- Approximately 1–3 years of experience in Trade Marketing, Sales & Marketing, Retail Marketing, Channel Marketing or similar commercial roles.
- Experience in FMCG, F&B, consumer goods, retail or distributor environments is preferred.
- Experience working closely with both Sales and Marketing teams.
- Strong communication, coordination and stakeholder-management skills.
- Comfortable conducting outlet/store visits and supporting on-ground activities.
- Able to manage multiple campaigns and projects simultaneously.
- Commercially minded with an understanding that marketing activities should ultimately contribute to sales and product movement.
Added Advantage
- Experience working with supermarkets, retailers, distributors or key accounts.
- Experience in in-store promotions, merchandising, POSM or product launches.
- Knowledge of retail execution and trade promotion planning.
- Ability to analyse sales and promotional performance using Excel or Google Sheets.
- Experience with a growing/local FMCG brand.
What We Offer
- 5-day workweek
- Professional development opportunities
- Friendly working environment
- Opportunity to gain hands-on exposure across trade marketing, retail execution, sales support and brand activation
Location: Menara MBMR, Kuala Lumpur
How to Apply:
Interested candidates are encouraged to submit their updated CV through Indeed. Shortlisted candidates will be contacted for further discussion.
Pay: RM6,000.00 - RM7,000.00 per month
Work Location: In person