Kerja Sepenuh Masa, E-Commerce Lead di Aire - Maukerja

Aire is a Singapore-born senior care brand on a mission to redefine ageing and incontinence. We make adult diapers, pull-up pants and leak pads that are softer, more absorbent and sized for Asian bodies, so older adults can enjoy carefree days and restful nights.

The Role

We're hiring a hands-on, data-driven E-Commerce Lead to own Aire's online business across Shopee, Amazon and TikTok Shop, plus our D2C site. You'll own the full funnel: traffic, conversion, retention and channel P&L. You'll also build our livestream and social commerce engine from the ground up.

This is a fully remote role. We're a small, lean team, so you'll set the strategy and do the work yourself. A big part of the job is coaching our existing team members and growing their e-commerce skills as we scale.

Responsibilities

Marketplaces and social commerce

• Own e-commerce revenue and profitability targets (GMV, ROAS, CAC, LTV, repeat rate) across Shopee, Amazon, TikTok Shop and the D2C site
• Run day-to-day marketplace operations: listings, pricing, promotions, mega-sale calendars (9.9, 11.11, 12.12), stock planning and platform account-manager relationships
• Lead livestream and social commerce on TikTok Shop and Shopee Live: strategy around our hosts, scripts, run-of-show, KOL and affiliate partnerships - leading team here
• Manage marketplace ads (Shopee Ads, Amazon Sponsored Ads, TikTok GMV Max) and allocate budget based on performance

D2C, performance and organic growth

• Grow the D2C site (*************) as a profitable channel
• Build and scale performance marketing, including paid social, paid search (Google) and affiliate
• Drive organic growth through SEO, content and community, for both the D2C site and marketplace search
• Design and run CRO experiments across the D2C site and marketplace storefronts (product pages, bundles, vouchers)
• Build retention and lifecycle programs (email, SMS, WhatsApp, subscription and repeat purchase). Incontinence care is a recurring need, so retention is core to the business.

Data, planning and partners

• Manage the e-commerce budget and report weekly on channel performance, unit economics and forecasts
• Build market-specific playbooks as we expand into Malaysia, Indonesia and Thailand
• Manage agencies and e-enabler partners, and hold them to clear targets
• Work with product, design and supply chain on launches, packaging and inventory

Team development

• Train and coach our small team in marketplace operations, ads, livestreaming and analytics
• Document processes and playbooks so the team can run channels independently
• Help hire and grow the e-commerce team as the business scales

Requirements

Must have

• 6–8+ years in e-commerce, marketplace or growth marketing, ideally in FMCG, personal care, health or wellness
• Proven experience running livestream and social commerce, with measurable results on TikTok Shop and/or Shopee Live
• Hands-on experience managing Shopee, Amazon and TikTok Shop stores, including ads, campaigns and operations
• A track record of scaling paid acquisition profitably across channels (marketplace ads, paid social, paid search)
• Working knowledge of SEO and D2C site growth (Shopify or similar), including CRO and lifecycle marketing
• Strong data skills: comfortable in seller centers, GA4, dashboards and spreadsheets, and able to make budget calls from cohort, LTV and margin data
• Experience coaching or managing others, and patience to train a team that is still learning
• Self-directed and comfortable working remotely in a lean team, doing both strategy and execution

Preferred

• Experience at an e-commerce enabler or marketplace (e.g. aCommerce, Synagie, Shopee, Lazada, Amazon, TikTok), managing multiple brands or categories
• Experience across multiple Southeast Asian markets and their regulatory environments
• Background in senior care, adult incontinence, healthcare or other regulated consumer health categories

Why Join Aire

• Build a category that serves Asia's ageing population with dignity
• Real ownership of the e-commerce channel and its P&L, working directly with the founder
• Fully remote, flexible working
• Shape and grow a team from the early stage as we expand across Southeast Asia

Read more about Aire

• After being laid off from Meta, this S'porean invested 6 figures to start an adult diaper biz (Vulcan Post, Nov 2024)
• Why We Doubled Down On Our Partnership With Aire (DSG Consumer Partners, Jun 2025)
• Why We Partnered with Aire: Championing the Silver Economy in Southeast Asia (DSG Consumer Partners, May 2024)

How to Apply

Send your CV and a short note on a livestream or marketplace campaign you're proud of (with results) to *************