Kerja Sepenuh Masa, Assistant Omni-channel Manager di Onitsuka Tiger Federal Territory - Maukerja

DUTIES AND RESPONSIBILITIES

• Develop and execute e-commerce strategies to drive online sales growth and optimize website performance.
• Manage external e-commerce operators and collaborate closely with Onitsuka Tiger Southeast Regional (Singapore) and Headquarters (Japan) to achieve sales targets and business objectives.
• Ensure the functionality and performance of the e-commerce platform through regular website audits, testing, and quality checks.
• Maintain and optimize the e-commerce site by conducting routine spot checks and coordinating with the merchandising team on product launches, product deactivations, and content updates, including product descriptions.
• Oversee order management processes, including order transfers, cancellations, returns, and system administration, to ensure timely order fulfilment and customer satisfaction.
• Conduct market research and monitor industry trends, competitor activities, and emerging technologies to identify opportunities for continuous improvement.
• Analyse sales, customer, and website performance data to develop data-driven strategies, achieve KPIs, and maximize business performance.
• Monitor website traffic and user behaviour to identify opportunities for site enhancements and evaluate the effectiveness of digital marketing initiatives.
• Partner with Onitsuka Tiger Southeast Regional (Singapore) and Headquarters (Japan) marketing teams to plan and execute digital marketing campaigns that drive traffic, engagement, and conversions.
• Manage and optimize digital marketing channels, including PPC, SEO, display advertising, email marketing, and social media.
• Develop and maintain the content calendar, and oversee website content updates, promotional campaigns, and landing page development.
• Monitor and review the security, functionality, and user experience of checkout processes and payment gateways.
• Prepare and present weekly, monthly, and ad hoc reports on e-commerce performance, sales metrics, and key business insights.
• Coordinate with external vendors and customer service partners to ensure efficient handling of customer inquiries, complaints, and post-purchase support.

REQUIRED SKILLS & EXPERIENCE

• Bachelor’s degree in Marketing, Business Administration, Information Systems, or a related field. An advanced degree is an advantage.
• Minimum 5 years of relevant experience in e-commerce, digital marketing, or omnichannel management, preferably within the retail or fashion industry.
• Excellent command of written and spoken English.
• Strong understanding of website user experience (UX), web interface design, and web analytics.
• Hands-on experience with Google Analytics and other web analytics tools.
• Advanced proficiency in Microsoft Excel and data analysis.
• Solid knowledge of digital marketing channels, including PPC, SEO, social media, display advertising, email marketing, and other customer acquisition channels.
• Strong understanding of attribution modelling, website performance optimization, conversion rate optimization (CRO), customer journey management, traffic analysis, and reporting tools.
• Analytical, detail-oriented, and data-driven, with the ability to translate insights into actionable business strategies.
• Strong project management and stakeholder management skills, with the ability to collaborate effectively across regional and cross-functional teams.