Kerja Sepenuh Masa Digital Marketing Lead, Gaji tinggi MYR 10,000 di Carstom WP Kuala Lumpur - Maukerja

Requirements

• Minimum 4–6 years of relevant experience in digital marketing, performance marketing or e-commerce.

• Proven experience managing Meta Ads and Google Ads independently.

• Strong understanding of Shopee, Lazada and Shopify.

• Experience managing advertising budgets and optimising campaigns based on measurable results.

• Good knowledge of Google Analytics, conversion tracking and digital marketing analytics.

• Strong commercial awareness, analytical ability and problem-solving skills.

• Ability to manage projects independently while guiding a small team.

• Good written and spoken English.

• Comfortable working with colleagues and business stakeholders in Singapore.

Candidates with experience in automotive accessories, consumer electronics, technology products or retail e-commerce will have an advantage.

Who We’re Looking For

We are looking for someone who:

• Is hands-on and capable of personally executing marketing campaigns.

• Takes ownership of sales performance and marketing profitability.

• Understands the difference between generating revenue and generating profit.

• Is resourceful, proactive and comfortable working in a growing business.

• Can balance creative marketing ideas with data-driven decision-making.

• Has the ambition and leadership potential to take on greater responsibilities as CARSTOM expands.

This is not a purely supervisory position. The successful candidate must be willing and able to execute digital marketing activities independently while leading a small team.

1. Digital Marketing & Performance Advertising

• Plan, execute and optimise paid advertising campaigns across Meta (Facebook/Instagram), Google and other relevant platforms.

• Manage advertising budgets, campaign performance, customer acquisition costs and return on advertising spend.

• Conduct A/B testing and continuously improve advertising creatives, targeting and conversion rates.

• Analyse performance data and implement strategies to improve sales and profitability.

1. E-Commerce Growth & Management

• Oversee CARSTOM’s digital sales channels, including Shopify, Shopee and Lazada.

• Develop strategies to increase online sales, improve conversion rates and strengthen customer retention.

• Optimise product listings, pricing, promotions and marketplace campaigns.

• Monitor marketplace commissions, advertising costs and overall channel profitability.

• Work closely with the e-commerce team to ensure smooth daily operations.

1. Brand Development & Content Marketing

• Develop and execute digital marketing strategies to strengthen the CARSTOM brand.

• Plan product photography, promotional videos, social media content and digital campaigns.

• Coordinate the creation of high-quality marketing materials for automotive accessories and electronics.

• Improve website content, SEO and the overall customer shopping experience.

• Build brand awareness and customer engagement across digital channels.

1. Product Launches & Business Growth

• Plan and execute marketing campaigns for new CARSTOM products.

• Work with product development and sales teams to understand product features and competitive advantages.

• Develop product launch materials, advertising campaigns and promotional strategies.

• Support marketing initiatives for Singapore and regional markets.

1. Team Leadership & Reporting

• Supervise and guide the e-commerce executive in daily marketplace operations.

• Set clear performance targets and monitor progress.

• Prepare regular reports covering sales, advertising performance, conversion rates and profitability.

• Identify opportunities to improve efficiency and streamline digital marketing operations.

• Regional exposure across Singapore & Malaysia markets
• Opportunity to lead exciting product innovations from concept to market launch
• Hybrid working arrangement
• Career growth opportunities
• Work closely with experienced teams