Kerja Sepenuh Masa Sales Manager, Awesome Free (Team Lead), Gaji tinggi SGD 10,000 di ADVOCADO PTE. LTD. - Maukerja

Why this role
Awesome Free (AF) is Advocado’s deals platform. It connects Singapore F&B brands with diners hunting for deals. Since launching in Feb 2026, we’ve driven tens of thousands of claims for F&B brands across Singapore.

Consumer demand is proven and our sales playbook is in place. What we need now is a leader to build the team that scales it. You’ll hire, coach and lead our BDEs, own the merchant number, and report directly to the CEO.

Advocado powers loyalty for 600+ merchants, including Paradise Group, Dian Xiao Er and Song Fa. You start with a known brand, real data and a proven playbook. Your job is to multiply it through people.

What success looks like

• First 90 days: You’ve learned the current playbook and closed deals yourself. You’ve also set up the team’s operating rhythm: targets, weekly pipeline reviews and coaching. Your first BDE hire has been made or is in the final stages.
• By Dec 2027: You lead a team of 4 BDEs who each hit target consistently. Live merchants and live offers have grown 4x, and month-3 retention has improved by 15 points.

What you’ll own

1. Build and lead the team (your #1 priority)

• Run daily huddles. Set each rep’s priorities for the day, review yesterday’s activity and clear blockers fast.
• Run weekly pipeline and deal reviews. Check every rep’s numbers against target and coach them on specific deals.
• Coach in the field through regular ride-alongs on merchant visits, with feedback the same day.
• Hire BDEs as we scale. You’ll write the scorecards, run the interviews and own the hiring decisions.
• Onboard new reps so they’re productive within weeks, with clear monthly targets.
• Track activity as well as results (calls, visits, meetings, follow-ups) so problems show up before month-end.
• Spot underperformance early. Turn it around, or make the hard call.
• Build a team culture of self-sourcing, disciplined follow-up and qualifying hard.

2. Sharpen and scale the playbook

• Take our existing ICP, positioning, pitch and pricing, and pressure-test them against what is actually closing and staying.
• Turn what top performers do into repeatable scripts, objection handling and field tools for the whole team.
• Keep improving our merchant-facing tools: pitch deck, landing page, B2B ads, onboarding flow and merchant review deck.

3. Drive acquisition

• Carry a personal number alongside the team’s, especially on key accounts and multi-outlet F&B groups.
• Run a repeatable pipeline covering prospecting, outreach, closing and onboarding.
• Qualify hard. One merchant who fits is worth more than three who churn.
• Get offers live quickly, and make sure they’re strong enough to drive redemptions from day one.

4. Protect retention

• Grow the share of merchants still active at month 1, month 2 and month 3.
• Run regular performance reviews with merchants and recommend whether to adjust the offer or scale it.
• Report every week on pipeline, acquisition, retention and team performance, and feed what you learn back into the playbook.

You’re likely a fit if you have

• 6+ years in B2B sales or business development.
• 2+ years hiring and leading a team that carried a target. This is non-negotiable.
• Personally closed deals with SMB or merchant owners. F&B, marketplace, payments or adtech experience is ideal.
• A track record of taking an existing sales motion and scaling it through a team, with numbers to show for it.
• Run a sales team’s daily operating rhythm (huddles, activity tracking, pipeline reviews), and you enjoy it.
• Comfort with dashboards, and the ability to explain results to a business owner in plain terms.
• Bonus: a network in Singapore F&B, or startup experience.

What we offer

• S$7,500–10,000 base, plus uncapped commission and a team override (OTE S$11,000–14,000).
• Commission that rewards merchants who stay, not just merchants signed. It’s paid in two parts: at signing and when the merchant renews past month 3. Your team override works the same way.
• A direct line to the CEO, real ownership, and the mandate to build the sales team.

How to apply

Send your CV and up to 150 words on a sales team you built or led. Tell us how big the team was, how you hired and coached, and what the team delivered in numbers.

Pay: $7,500.00 - $10,000.00 per month

Benefits:

• Parental leave
• Professional development

Experience:

• B2B sales: 6 years (Preferred)

Work Location: In person