Kerja Sepenuh Masa DIGITAL MARKETER, Gaji tinggi MYR 3,500 di Malaya Budi Capital Selangor - Maukerja

JOB DESCRIPTION: DIGITAL MARKETER

Industry: Beauty / Hair Care / Personal Care
Company: MADURA GROUP
Location: Klang, Selangor, Malaysia
Employment Type: Full-Time

Job Summary

We are looking for a creative, analytical and results-driven Digital Marketer to plan, execute and optimise digital marketing activities for our beauty, hair care and personal care products.

The ideal candidate should understand current digital marketing trends, online consumer behaviour and performance marketing. You will be responsible for increasing brand awareness, generating leads and sales, driving online traffic, and improving marketing campaign performance across relevant digital platforms.

Key Responsibilities

1. Digital Marketing Strategy

• Plan and execute digital marketing strategies to achieve brand awareness, customer engagement and sales objectives.
• Identify target audiences, market trends, customer preferences and competitor activities.
• Develop marketing campaigns based on business goals, product launches, promotions and seasonal opportunities.

2. Social Media & Content Marketing

• Plan and manage marketing content across TikTok, Facebook, Instagram and other relevant digital platforms.
• Work closely with the content team, designers, video editors and live hosts to produce engaging promotional content.
• Develop creative campaign ideas, product storytelling, short-form video concepts and promotional materials.
• Monitor social media trends and recommend suitable content strategies for beauty, hair care and personal care products.

3. Paid Advertising & Performance Marketing

• Plan, manage and optimise paid advertising campaigns using relevant platforms such as Meta Ads and TikTok Ads.
• Monitor campaign performance, advertising budgets, audience targeting and conversion results.
• Analyse key metrics such as reach, engagement, click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA) and return on ad spend (ROAS).
• Conduct A/B testing on creatives, audiences and campaign approaches to improve performance and maximise marketing returns.

4. E-Commerce & Sales Conversion

• Collaborate with the e-commerce team to support sales campaigns on TikTok Shop, Shopee and other relevant online sales channels.
• Support promotional activities, product launches, campaign planning and traffic-generation initiatives.
• Analyse customer journeys and identify opportunities to improve conversion rates and online sales.
• Coordinate with relevant teams to ensure consistent product messaging, promotions and brand positioning.

5. SEO, Analytics & Reporting

• Apply basic SEO practices to improve online visibility and organic traffic.
• Monitor website and campaign performance using tools such as Google Analytics, Google Search Console and platform analytics, where applicable.
• Prepare regular reports on campaign results, marketing expenditure, audience growth and sales performance.
• Provide actionable recommendations based on data, insights and campaign findings.

6. Market Research & Team Collaboration

• Research competitors, industry developments, consumer behaviour and emerging digital marketing opportunities.
• Work with the sales, e-commerce and creative teams to align marketing activities with business objectives.
• Explore suitable AI-powered marketing tools to improve content planning, campaign analysis and work efficiency.
• Perform other marketing-related duties as assigned by the management.

Requirements & Qualifications

• Diploma or Bachelor's Degree in Digital Marketing, Marketing, Mass Communication, Business or a related field.
• Minimum 2 years of relevant experience in digital marketing, preferably in beauty, hair care, personal care, FMCG or e-commerce.
• Hands-on experience managing digital marketing campaigns and paid advertising platforms.
• Good understanding of social media marketing, performance marketing, customer engagement and online sales conversion.
• Familiarity with Meta Ads Manager, TikTok Ads Manager, Google Analytics and SEO tools.
• Ability to analyse campaign data and translate insights into practical marketing improvements.
• Creative, proactive, organised and able to manage multiple campaigns and deadlines.
• Good communication and teamwork skills.
• Able to work independently and demonstrate a results-oriented mindset.

Added Advantages

• Experience marketing beauty, hair care, skincare or personal care products.
• Experience with TikTok Shop, Shopee campaigns or other e-commerce platforms.
• Knowledge of Google Ads, email marketing, CRM or marketing automation.
• Basic skills in Canva, CapCut or other content creation tools.
• Familiarity with AI tools for marketing research, content ideation and campaign optimisation.
• A portfolio demonstrating successful campaigns, advertising performance or measurable marketing results.

Key Performance Indicators (KPIs)

Performance will be evaluated based on relevant business objectives, including:

• Digital campaign performance and return on advertising spend (ROAS).
• Qualified traffic, leads and customer acquisition.
• Online sales growth and conversion improvement.
• Social media reach, engagement and audience growth.
• Marketing budget efficiency and campaign optimisation.
• Timely execution of marketing campaigns and reporting.
• Contribution to overall brand awareness and business growth.

Pay: RM2,500.00 - RM3,500.00 per month

Benefits:

• Free parking
• Maternity leave
• Parental leave

Work Location: In person