Kerja Sepenuh Masa, Digital Marketing Executive di Luminova Global Selangor - Maukerja

Position: Digital Marketing Executive

Company: Luminova Global Sdn. Bhd.

Department: Business Development

Reports To: Chief Development Officer

Salary Package: RM2,000 – RM3,500 per month (depending on experience and qualifications)

We are looking for a creative, proactive and results-driven individual to join our team as a Digital Marketing Executive. This role is responsible for planning, executing and managing digital marketing activities to strengthen the company's online presence, increase brand awareness, generate leads and support business growth.

The ideal candidate should have a good understanding of digital marketing strategies, social media platforms, online advertising and campaign management. The candidate should also be able to analyse marketing performance, identify opportunities for improvement and implement effective strategies to achieve the company's marketing objectives.

1. Digital Marketing & Advertising

• Plan, execute and manage digital marketing campaigns across various online platforms.
• Manage paid advertising campaigns, particularly Facebook Ads, Instagram Ads and other relevant digital platforms.
• Develop strategies to increase brand awareness, generate leads and drive customer engagement.
• Monitor advertising budgets and optimise campaigns to improve performance and cost efficiency.
• Conduct audience research, targeting and market analysis.
• Test different advertising creatives, audiences and campaign strategies to improve results.

2. Social Media Management

• Manage and maintain the company's social media accounts.
• Plan and implement social media strategies to improve online visibility and engagement.
• Schedule and publish content according to the approved content calendar.
• Monitor social media performance, audience interactions and engagement.
• Keep up with current digital trends, platform updates and competitor activities.
• Ensure consistency in the company's online presence and brand identity.

3. Lead Generation & Sales Support

• Develop digital marketing strategies to generate potential customer and business enquiries.
• Manage and monitor leads generated through digital marketing campaigns.
• Coordinate with the sales and customer service teams to ensure proper lead follow-up.
• Analyse lead quality, conversion rates and campaign effectiveness.
• Identify opportunities to improve customer acquisition and sales performance.
• Support online promotional activities and business development initiatives.

4. Content Strategy & Campaign Planning

• Develop marketing strategies and campaign ideas for products, promotions and company activities.
• Work closely with the Creative team to produce marketing materials, advertisements and digital content.
• Prepare advertising copy, captions and promotional messages.
• Plan and coordinate digital campaigns for product launches, events and special promotions.
• Ensure all marketing content aligns with the company's branding and marketing objectives.

5. Marketing Analytics & Reporting

• Monitor and evaluate the performance of digital marketing campaigns.
• Track key marketing metrics, including reach, impressions, clicks, cost per lead, conversion rates and return on advertising spend (ROAS).
• Prepare regular marketing performance reports for management.
• Analyse campaign results and recommend improvements.
• Monitor marketing expenditure and ensure budgets are used effectively.

6. Other Responsibilities

• Collaborate with the Creative, Sales and Operations departments to support marketing activities.
• Assist in market research, competitor analysis and digital marketing planning.
• Perform other reasonable duties related to the position as assigned by management.

• Minimum Diploma qualification in Digital Marketing, Marketing, Mass Communication, Business or a related field is preferred.
• Experience in digital marketing, social media management or online advertising is an advantage.
• Good understanding of Facebook Ads Manager, Instagram and other digital advertising platforms.
• Familiarity with Google Analytics, Meta Business Suite and basic marketing analytics.
• Knowledge of SEO, SEM and lead generation strategies is an advantage.
• Good understanding of social media trends, online consumer behaviour and digital marketing practices.
• Strong analytical, communication and problem-solving skills.
• Able to manage multiple campaigns and meet deadlines.
• Creative, proactive, self-motivated and results-oriented.
• Able to work independently and collaboratively with different departments.

RM2,000 – RM3,500 per month, depending on experience, qualifications and relevant digital marketing capabilities.

• Effectiveness of digital marketing campaigns.
• Number and quality of leads generated.
• Cost per lead (CPL) and cost per acquisition (CPA).
• Return on advertising spend (ROAS).
• Social media reach, engagement and audience growth.
• Campaign execution and timely delivery.
• Effective utilisation of advertising budgets.
• Accuracy and consistency of marketing performance reports.
• Contribution towards customer acquisition and overall business growth.