KARLS Group is a hospitality group in Kuala Lumpur with several restaurant concepts. We're looking for a Social Media & Content Executive to run day-to-day social media for Rhea Bistro, Social Room and Upper House, and to help with content production for Skillet KL. You'll take brand and creative direction and bring it to life through content planning, Reels, and photo and video shoots for campaigns, menu launches and events.
Reports to: Brand & Marketing LeadWorks closely with: Marketing Executive
Key responsibilities
Rhea Bistro, Social Room & Upper House
- Content ideation: Pitch monthly content ideas that fit each brand's voice, drawing on lifestyle-led trends that suit the brand
- Content calendar: Plan a monthly content calendar for each brand around campaigns, menu launches, promotions and key dates
- Photoshoot coordination: Organise shoots with outlet teams and photographers, covering shot lists, dishes, props and schedules
- Campaign shoots: Shoot photo and video content for campaigns and launches, following the creative direction
- Reels: Edit Reels in-house, including hooks, transitions, text overlays, audio and subtitles
- Captions: Write captions in each brand's tone of voice, with relevant hashtags and calls to action
- Scheduling & posting: Schedule and publish content on all active platforms
- Profile upkeep: Keep bios, highlights and link-in-bio up to date
- Community management: Reply to comments and DMs quickly and in brand voice, and pass reservations and complaints to the right team
- Performance reporting: Prepare monthly reports on reach, engagement, follower growth and top-performing content, with key insights
- Event coverage: Capture photos, videos and Stories at brand events and activations
- File organisation: Keep assets in Canva, Dropbox and Google Drive well organised
Skillet KL
- Photoshoot coordination: Coordinate photoshoots for seasonal launches, campaigns and partnerships
- Event coverage: Cover events and activations
- File organisation: Keep brand assets organised in Canva, Dropbox and Google Drive
Requirements
- Diploma or degree in Marketing, Mass Communication, Media or a related field
- 1 to 3 years of social media & content creation experience (F&B or hospitality is a plus)
- Strong photography and videography skills, with a good eye for food and lifestyle content
- Confident editing Reels in CapCut, InShot, Premiere Pro or similar
- Proficient in Canva and Meta Business Suite
- Excellent written English
- Keeps up with lifestyle and social trends, with a sense of which ones suit the brand
- Well organised and able to manage several brands at once
- Willing to work some evenings and weekends for events and shoots
What success looks like
- Content goes out consistently and on schedule across all brands
- Reach, engagement and followers grow month on month
- Comments and DMs get quick, on-brand replies
- Monthly reports are clear and come with practical takeaways
Pay: RM2,500.00 - RM3,000.00 per month
Benefits:
- Additional leave
- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
Work Location: In person