Job Summary
Develop and implement marketing strategies to promote TEG International College’s programmes across digital platforms and events, driving student lead generation and supporting agent recruitment and training.
Responsibilities
Develop and execute marketing content for Instagram, Facebook, TikTok, Xiaohongshu, and the official website to increase school visibility and engagement
Design posters, brochures, and campaign materials that comply with CPE advertising standards to maintain brand integrity
Manage online marketing campaigns, prepare for education fairs, and support overseas events to expand outreach
Generate and track potential student leads and produce weekly marketing reports to inform strategy adjustments
Conduct competitor analysis and market trend research for diploma, higher diploma, and pre-university programmes to identify opportunities
Develop training materials and assist in overseas channel development to support agent recruitment and strengthen partnerships
Collaborate with the admissions team to enhance student conversion rates through targeted marketing efforts
Preferred competencies and qualifications
Experience in education marketing to effectively target prospective students
Basic graphic design and short video editing skills to create engaging promotional content
Proficient English communication skills to clearly convey marketing messages and collaborate with teams
TEG International College, founded in 1994 with the principal objectives of promoting vocational based education leading to Post-Diploma in Singapore, is totally committed in students’ pathway to a better career pathway and opportunity. We are committed to academic and vocational excellence and striving constantly to open new doors and opportunities to our students.
Syllabus Updating at TEG International is unremitting, focused on keeping our students abreast of the best development in the academic world and meeting the challenge of securing the best possible results. We provide a conducive learning environment with well equipped facilities. Our Location in the west of Singapore gives easy access to bustling MRT stations, fashionable shopping centres, places of historical interest, and popular eateries. Within the campus, there is a supermarket, a food court, and student hostels.