Kerja Sepenuh Masa, Digital Marketing Lead | Singapore di Empower Partners Singapore - Maukerja

About Our Client

Our client is a leading private education and international school group looking to appoint a Digital Marketing Lead in Singapore. Empower Partners has been exclusively mandated to support this search.

This is an opportunity for a strategic and hands-on digital marketing professional to shape the group’s digital marketing approach, strengthen its online presence and drive prospective families and students through the enquiry and enrolment journey.

The successful candidate will act as a change agent, bringing fresh ideas and a data-driven approach to enhance existing strategies, improve conversion and support the group’s continued growth.

Key Responsibilities

• Develop and execute the group’s digital marketing strategy to build awareness, drive website traffic and generate quality enquiries

• Oversee the full digital marketing funnel, from audience engagement and lead generation through to conversion and enrolment

• Lead campaigns across relevant digital channels, including paid search, social media, email marketing and other online platforms

• Enhance website performance, user experience and content to improve engagement and conversion

• Use data and analytics to assess campaign effectiveness, understand audience behaviour and guide marketing decisions

• Review and improve lead management processes in partnership with admissions and other stakeholders

• Manage digital marketing budgets, agencies and external partners, ensuring effective allocation of resources

• Introduce new ideas, tools and ways of working to strengthen the group’s digital marketing capabilities

Requirements

• Approximately 10 to 15 years of digital marketing experience in Singapore, with a track record of developing and executing successful campaigns

• Experience managing the full digital marketing funnel, including lead generation, website performance and conversion

• Strong understanding of digital channels, analytics and performance marketing, with the ability to turn insights into action

• Experience in education, luxury hospitality, concierge services, real estate, wealth management or other sectors serving a discerning clientele

• A strategic yet hands-on approach, with the ability to move from planning to execution

• A change-oriented mindset, with the confidence to challenge existing approaches and introduce improvements

• Strong stakeholder management and communication skills, with the ability to work across teams and influence decision-making

• Commercially minded, adaptable and comfortable working in a dynamic environment

Application Process

Please submit your resume to Emily Tan at *************, quoting Digital Marketing Lead, Education. Only shortlisted candidates will be contacted.

EA License No. 24S2395

Registration No. R1106860