Social Media Marketing Specialist
Creative Cloud Community (CCC)
We are looking for an experienced and ambitious Social Media Marketing Specialist to join our team. The ideal candidate should have a strong understanding of digital marketing, social media, content strategy, brand management, and campaign performance.
Key Responsibilities
- Develop and execute effective digital marketing and social media strategies aligned with business objectives.
- Plan, manage, and optimise digital marketing campaigns across Google Ads, Facebook, LinkedIn, email marketing, SEO/SEM, and other digital platforms.
- Manage and grow the company's social media presence across key platforms, including Facebook, LinkedIn, Instagram, and other relevant channels.
- Develop and manage digital content, including website content, blogs, social media posts, landing pages, and other marketing materials.
- Identify market trends, audience insights, and new digital opportunities to improve campaign performance.
- Plan and execute paid advertising campaigns, including campaign setup, audience targeting, keyword research, budget management, and optimisation.
- Monitor campaign performance and provide regular reports on KPIs, ROI, engagement, leads, and conversions.
- Conduct A/B testing and conversion optimisation to improve campaign effectiveness.
- Collaborate with Brand, Sales, Technology, and other internal teams to support marketing initiatives.
- Develop strategies to increase online visibility, audience engagement, website traffic, and social media followers.
- Optimise landing pages and user experience to improve conversion rates.
- Stay updated on the latest digital marketing trends, tools, platforms, and best practices.
Key Skills & Requirements
- Proven experience in digital marketing, social media marketing, and campaign management.
- Strong knowledge of Google Ads, Facebook Ads, SEO/SEM, email marketing, and social media platforms.
- Experience in developing and implementing paid advertising strategies.
- Knowledge of Google Analytics and other website/campaign analytics tools.
- Experience with keyword research, PPC campaign optimisation, and bid management.
- Understanding of on-page and off-page SEO.
- Ability to analyse campaign data and make data-driven recommendations.
- Experience in improving ad relevance, campaign structure, quality score, ROI, and conversion rates.
- Experience in planning and executing digital campaigns targeting specific audiences.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Creative, proactive, detail-oriented, and able to work independently.
- Strong understanding of the latest digital marketing and social media trends.