Kerja Sepenuh Masa, Business Development Manager | Staffing - Recruitment Industry | Penang di Manpower Malaysia - Maukerja

JOB SUMMARY

The Business Development Manager is responsible for acquiring new blue-collar workforce solutions clients across Northern Malaysia and generating sustainable revenue, gross profit and associate growth opportunities for the Penang Business Unit.

The role is measured primarily on new business won, new associates generated and new GP secured. The Business Development Manager develops target account strategies, builds and maintains a qualified sales pipeline, closes new workforce solutions opportunities and transitions clients through a structured handover process to the Account Management team.

RESPONSIBILITIES

1. New Business Development & Client Acquisition

• Identify and secure new business opportunities across manufacturing, semiconductor, electronics, logistics, warehousing and industrial sectors throughout Northern Malaysia.
• Develop and execute business development strategies aligned with the Penang Blue Collar Business Unit growth objectives.
• Build and maintain a sustainable pipeline of opportunities capable of delivering revenue, gross profit and associate growth targets.
• Generate opportunities through prospecting, referrals, networking, industry events and market intelligence.
• Conduct client discovery meetings to understand workforce requirements, hiring challenges and growth plans.
• Drive acquisition of new contract staffing and workforce solutions programmes.
• Achieve agreed sales, revenue, gross profit and new client acquisition targets.

2. Market Development & Territory Planning

• Develop and execute territory plans covering target accounts within manufacturing, semiconductor, electronics, logistics and industrial sectors.
• Build market intelligence on major employers, expansion plans, workforce demand trends and competitor activity.
• Identify growth opportunities within industrial parks, manufacturing hubs and logistics centres across Northern Malaysia.
• Build relationships with key industry stakeholders, business associations and workforce-related organisations.
• Monitor labour market developments and workforce availability trends.
• Share market insights and business opportunities with leadership teams.

3. Workforce Solutions Consulting & Sales

• Engage clients to understand workforce planning, manpower forecasting and operational requirements.
• Develop workforce solutions that address recruitment, deployment and workforce management challenges.
• Present staffing strategies, workforce models and client-specific solutions.
• Demonstrate ManpowerGroup's capability in high-volume recruitment and large-scale mobilisation.
• Provide labour market intelligence and workforce availability insights.
• Collaborate with Recruitment Delivery and Account Management teams to ensure operational feasibility.

4. Commercial Negotiation & Contract Acquisition

• Lead opportunities from qualification through contract execution.
• Prepare and present proposals, pricing models and commercial recommendations.
• Negotiate agreements that achieve both client objectives and profitability targets.
• Ensure opportunities meet margin, pricing and operational viability requirements.
• Coordinate commercial approvals and contract reviews.
• Identify commercial and contractual risks where applicable.
• Maintain accurate revenue, GP and associate forecasts throughout the sales cycle.

5. Pipeline Management & Forecasting

• Maintain a healthy pipeline to support revenue and growth objectives.
• Ensure pipeline coverage remains at agreed levels.
• Track opportunity progression and ensure timely follow-up.
• Maintain accurate CRM records, forecasts and opportunity updates.
• Prepare monthly and quarterly sales forecasts.
• Monitor pipeline conversion rates and sales effectiveness.
• Provide regular updates on opportunity status, forecasts and business risks.
• Align business development activities with overall Penang growth plans.

6. Handover & Client Transition Management

• Lead the formal transition of newly acquired clients into operational delivery.
• Conduct structured handovers involving Account Management, Recruitment Delivery and HR Operations Service teams.
• Ensure workforce forecasts, hiring plans, commercial terms and operational requirements are clearly documented.
• Support onboarding and implementation activities during the initial client engagement phase.
• Maintain oversight during mobilisation to ensure successful implementation.
• Ensure a seamless client experience from sale through operational delivery.
• Transfer ongoing ownership to Account Management following successful handover.
• Continue supporting strategic growth opportunities where required.

7. Collaboration with Account Management & Recruitment Delivery

• Partner with Account Managers to identify account growth and expansion opportunities.
• Support workforce planning discussions with prospects and clients.
• Collaborate with Recruitment Delivery teams on fulfilment feasibility and workforce availability.
• Align anticipated demand with recruitment capacity and delivery capability.
• Support major workforce ramp-ups and mobilisation initiatives.
• Participate in strategic account reviews where required.
• Share market intelligence and client insights across business functions.
• Promote collaboration across Business Development, Account Management and Recruitment Delivery teams.

8. Financial Performance & Business Growth

• Contribute directly to Penang Blue Collar Business Unit revenue, gross profit and growth targets.
• Maintain accountability for individual business development performance objectives.
• Monitor profitability of new business opportunities.
• Drive growth in associates on assignment through acquisition of new workforce programmes and strategic accounts.
• Support the Penang growth objective of increasing associates on assignment.
• Ensure growth opportunities contribute to sustainable and profitable outcomes.
• Identify emerging opportunities that support long-term expansion.
• Contribute to annual business planning and growth discussions.

9. Stakeholder Management & Client Relationship Building

• Build strong relationships with key decision makers across Human Resources, Operations, Manufacturing, Supply Chain and Procurement functions.
• Develop trusted advisor relationships with prospective clients.
• Understand client business plans, workforce challenges and growth priorities.
• Represent ManpowerGroup professionally during all client and industry engagements.
• Maintain regular engagement with strategic prospects throughout the sales cycle.
• Support executive-level client meetings where required.
• Promote customer-centric behaviours and long-term relationship development.
• Strengthen ManpowerGroup's reputation as a preferred workforce solutions partner.

10. Governance & Compliance

• Ensure compliance with company policies, sales governance requirements and approval frameworks.
• Maintain accurate CRM records and commercial documentation.
• Adhere to pricing, contract approval and commercial governance processes.
• Ensure proposals, contracts and client commitments are properly documented.
• Support audits, compliance reviews and internal reporting requirements.
• Maintain high standards of professionalism, integrity and ethical conduct.
• Protect confidential client and business information.
• Ensure all activities align with ManpowerGroup values and business standards.

10. Reporting Responsibilities

Weekly Reporting

• Sales pipeline status and opportunity progression.
• New client meetings and business development activities completed.
• Proposal submissions and commercial negotiations in progress.
• Forecasted revenue, GP and new business opportunities.
• Strategic prospect developments and key account pursuits.
• Competitive intelligence and market developments.
• Business risks, challenges and mitigation plans.
• Support requirements and escalation items.

Monthly Reporting

• Business development performance dashboard.
• Revenue and Gross Profit performance against targets.
• New business wins and conversion rates.
• Sales pipeline coverage and forecast accuracy.
• Industry sector performance and opportunity analysis.
• Client acquisition and onboarding performance.
• Market intelligence and competitor activity review.
• Strategic growth initiatives and business development priorities.

CANDIDATE PROFILE/JOB AND SKILLS REQUIREMENTS

Education & Experience

• Minimum 7-10 years of B2B business development experience, with at least 5 years within staffing, recruitment, outsourcing or workforce solutions.
• Proven track record of acquiring new clients and consistently exceeding sales targets.
• Strong experience selling high-volume contract staffing and workforce solutions programmes.
• Experience supporting manufacturing, electronics, semiconductor, logistics or industrial sectors.
• Strong network across Northern Malaysia's industrial and manufacturing community.
• Working knowledge of Malaysian employment legislation, statutory costs and foreign worker considerations as they impact workforce solutions pricing and delivery.

Skills & Competencies

• Strong business development and consultative selling capability.
• Commercial acumen and financial understanding.
• Strategic client relationship management skills.
• Excellent negotiation and influencing abilities.
• Workforce solutions and staffing industry knowledge.
• Strong presentation and proposal development skills.
• Data-driven decision-making and analytical capability.
• Pipeline management and forecasting expertise.
• Strong networking and relationship-building skills.
• Advanced proficiency in CRM platforms and Microsoft Office applications.

Personal Attributes

• Results-oriented and commercially driven.
• Strong hunter mentality with a passion for winning new business.
• Self-motivated and highly accountable.
• Resilient and able to thrive in competitive environments.
• Strong relationship builder and trusted advisor.
• Strategic thinker with strong execution capability.
• Collaborative and team-oriented.
• High integrity and professionalism.
• Adaptable and responsive to changing business conditions.
• Strong customer focus and growth mindset.