We are looking for a creative and results-driven *TikTok Content Creator & Editor* to develop engaging short-form video content that increases brand awareness, engagement, followers, traffic, and sales on TikTok and TikTok Shop.
Key Responsibilities
- Create, plan, shoot, edit, and publish engaging TikTok videos.
- Develop creative content ideas based on current TikTok trends, audience interests, and brand direction.
- Produce content for product promotion, campaigns, new launches, educational content, and promotional activities.
- Edit short-form videos using tools such as *CapCut, Canva, Adobe Premiere Pro, or similar software*.
- Add captions, subtitles, music, transitions, effects, and other creative elements to improve video engagement.
- Write engaging TikTok captions, hooks, CTAs, and hashtags.
- Conduct trend research and identify trending sounds, formats, hashtags, and content opportunities.
- Work closely with the marketing and e-commerce teams to align content with sales campaigns and promotional calendars.
- Create TikTok Shop content that supports product discovery, conversion, and GMV growth.
- Assist with TikTok LIVE content preparation when required.
- Monitor video performance, including views, watch time, engagement, CTR, conversion, and sales.
- Analyse content performance and continuously improve future content based on data.
- Maintain a consistent brand image, tone, and visual style across all TikTok content.
- Coordinate with influencers/KOLs or affiliates when required for content creation.
- Manage and organise raw footage, edited videos, thumbnails, and content assets.
Requirements
- Diploma/Degree in Marketing, Digital Marketing, Multimedia, Mass Communication, Design, or a related field is preferred.
- Experience in *TikTok content creation and video editing*.
- Strong understanding of TikTok trends, algorithms, content formats, and audience behaviour.
- Proficient in *CapCut, Canva, Adobe Premiere Pro, or similar editing tools*.
- Creative, energetic, and able to develop fresh content ideas.
- Good communication and teamwork skills.
- Able to work independently and meet content deadlines.
- Comfortable appearing in front of the camera is an advantage.
- Experience with *TikTok Shop, e-commerce, affiliate marketing, or livestreaming* is an added advantage.
- Basic knowledge of TikTok analytics and performance metrics is preferred.
Key Performance Indicators (KPIs)
- Number of TikTok videos produced per month
- Video views and reach
- Engagement rate
- Follower growth
- Average watch time and video completion rate
- Click-through rate
- Product clicks and conversions
- TikTok Shop GMV/sales generated from content
- Content productivity and turnaround time
- Number of successful viral/high-performing videos
Preferred Skills
Content Creation | Video Editing | TikTok Marketing | TikTok Shop | CapCut | Canva | Trend Research | Copywriting | Social Media Marketing | Product Content | Analytics | Livestream Content