Kerja Sepenuh Masa, Sales Strategy - Training Manager di ALLPURE SDN BHD Selangor - Maukerja

Sales Strategy & Training Manager

Location: Selangor / Klang Valley

Employment Type: Full-Time

Department: Sales & Marketing

About the Role

We are looking for a dynamic and commercially driven Sales Strategy & Training Manager to strengthen our sales capabilities, reseller network and market development.

This role combines sales strategy, product and sales training, reseller development, campaign planning and sales performance management.

The successful candidate will be responsible for developing our internal sales team and reseller network through structured training programmes, while also creating effective sales campaigns, incentive programmes and market initiatives to drive sustainable sales growth.

Key Responsibilities

1. Sales Strategy & Planning

• Develop and implement sales strategies to achieve company revenue and growth objectives.
• Analyse sales performance, market trends, customer segments and reseller performance to identify growth opportunities.
• Work closely with Management and the Sales Team to develop quarterly and annual sales action plans.
• Identify new sales channels, customer segments and market opportunities.
• Develop strategies to improve product penetration and conversion rates.
• Establish measurable KPIs for sales campaigns and reseller programmes.
• Review campaign results and recommend improvements based on actual performance.

2. Product & Sales Training

• Develop and conduct structured product training and sales training for the internal sales team and reseller network.
• Ensure sales personnel and resellers understand product features, applications, competitive advantages and value propositions.
• Develop practical sales training covering:
• Product positioning
• Customer needs identification
• Sales presentation and pitching
• Handling customer objections
• Competitor comparison
• Upselling and cross-selling
• Lead follow-up
• Negotiation and closing techniques
• Conduct refresher training and new product training when required.
• Develop training materials, presentation decks, sales scripts, FAQs and other sales support materials.
• Conduct field coaching and joint customer visits with sales personnel when necessary.
• Evaluate training effectiveness and identify areas for improvement.

3. Reseller & Channel Development

• Develop programmes to improve reseller engagement, capability and sales performance.
• Establish structured reseller incentive and reward programmes.
• Develop reseller sales targets, campaign mechanics and performance measurement.
• Identify high-potential resellers and develop programmes to accelerate their growth.
• Conduct regular reseller engagement activities, product updates and sales workshops.
• Work with resellers to develop local sales opportunities and end-user activities.
• Monitor reseller performance and recommend actions to improve productivity.

4. Sales Campaign Development

• Plan and execute sales campaigns targeting end users, corporate customers and reseller channels.
• Develop campaign concepts such as:
• Consumer promotions
• Trade-in programmes
• Bundle promotions
• Referral programmes
• Corporate purchase programmes
• Reseller incentive programmes
• Sales contests and rewards
• Seasonal or festive campaigns
• Work with the Sales and Marketing teams to develop campaign materials and communication.
• Define campaign objectives, target audiences, pricing or promotional mechanics, KPIs and timelines.
• Track campaign performance and calculate sales effectiveness and ROI.

5. Sales Performance & Improvement

• Monitor individual, team and reseller sales performance.
• Identify sales gaps and recommend corrective actions.
• Develop sales dashboards and regular performance reports for Management.
• Conduct sales reviews and provide recommendations to improve results.
• Gather feedback from customers, sales personnel and resellers to identify market challenges and opportunities.
• Translate market feedback into actionable sales initiatives.

Requirements

• Diploma or Degree in Business, Marketing, Sales Management or related discipline.
• Minimum 5 years of experience in sales, sales management, channel development, sales training or related commercial roles.
• Proven experience in conducting sales and/or product training.
• Strong presentation, facilitation and communication skills.
• Able to develop sales strategies and translate them into practical action plans.
• Experience in managing dealers, distributors, resellers or channel partners will be an advantage.
• Experience in developing sales campaigns, incentive programmes or reseller reward programmes is highly preferred.
• Strong analytical skills with the ability to interpret sales data and identify opportunities.
• Good commercial awareness and understanding of sales profitability and ROI.
• Proficient in Microsoft PowerPoint and Excel.
• Comfortable conducting classroom training, online training and field coaching.
• Able to travel locally for reseller training, customer visits and sales activities when required.

Ideal Candidate

We are looking for someone who is more than a trainer.

The ideal candidate should be commercially minded and capable of understanding the market, developing a sales strategy and then translating that strategy into practical training, campaigns and reseller programmes that generate measurable sales results.

You should be comfortable working both strategically and hands-on — from preparing a sales plan and analysing performance to standing in front of a sales team or group of resellers and conducting an engaging training session.

Most importantly, you should have the ability to turn product knowledge into sales opportunities and sales opportunities into results.

Key Performance Indicators (KPIs)

Performance for this role may include:

• Sales growth from campaigns and strategic initiatives
• Reseller sales growth
• Number of active/productive resellers
• Training completion and effectiveness
• Improvement in sales conversion
• Campaign ROI
• Reseller engagement and participation
• New customer/channel development
• Achievement of assigned sales and business development objectives