Kerja Sepenuh Masa Performance Marketing Executive (Paid Ads), Gaji tinggi MYR 4,000 di JOMVENTURES TRAVEL & TOURS SDN BHD Selangor - Maukerja

About the Role

************* is looking for a hands-on and analytical Performance Marketing Executive to plan, execute, monitor and optimise paid advertising campaigns that generate quality travel enquiries and bookings.

This is not a social media posting role. You should be experienced in managing advertising platforms, analysing campaign performance and making data-driven decisions to improve results.

Key Responsibilities

• Plan, launch and optimise paid campaigns across Meta Ads (Facebook & Instagram), TikTok Ads and Google Ads.
• Develop advertising strategies based on travel packages, target audiences and sales objectives.
• Manage lead generation, WhatsApp enquiries, website traffic, conversions and retargeting campaigns.
• Manage targeting, audience segmentation, placements, bidding and budget allocation.
• Monitor and optimise campaigns based on CPL, CPA, ROAS, CTR, CPC, conversion rate, lead volume and lead quality.
• Adjust budgets, targeting, creatives and campaign structures to improve performance.
• Conduct A/B testing on creatives, videos, copywriting, audiences, offers, campaign objectives and landing pages.
• Identify winning creatives, audiences and advertising angles, and scale successful campaigns.
• Work with Content/Creative and Sales teams to improve advertisements and evaluate lead quality and sales conversion.
• Monitor campaign tracking and conversion data.
• Prepare weekly and monthly reports with clear performance analysis and recommendations.
• Manage advertising budgets efficiently and recommend budget allocation based on campaign performance.

Tools & Platforms

Experience with:

• Meta Ads Manager
• Google Ads
• TikTok Ads Manager
• Google Analytics 4 (GA4)
• Google Tag Manager
• Meta Pixel & TikTok Pixel
• UTM tracking
• Looker Studio is an added advantage

Requirements

• Minimum 2 years of hands-on experience in Performance Marketing, Digital Advertising or Paid Media.
• Must have practical experience managing Meta Ads.
• Experience with Google Ads and TikTok Ads is strongly preferred.
• Able to independently set up, launch and optimise campaigns.
• Strong understanding of CPL, CPA, CTR, CPC, ROAS and conversion rate.
• Experience managing advertising budgets, audience targeting, retargeting and campaign funnels.
• Basic understanding of GA4, Google Tag Manager and conversion tracking.
• Strong analytical, problem-solving and communication skills.
• Comfortable working with numbers, spreadsheets and campaign reports.
• Able to work independently and take ownership of campaign performance.
• Good command of Bahasa Malaysia and English.
• Experience in travel, tourism, hospitality or lead-generation is an added advantage.

Added Advantage

• Experience generating leads through WhatsApp.
• Google Ads Certification or Meta Blueprint Certification.
• Experience with landing page optimisation.
• Basic Canva, advertising creative design, copywriting or creative strategy skills.
• Experience tracking lead-to-sale conversion with Sales teams.

What We’re Looking For

We want someone who can look at a campaign and understand why performance changes, which campaigns or creatives should be scaled or paused, why leads are not converting into bookings, and what should be tested next.

You should be comfortable making decisions based on data, not assumptions.

Key Performance Indicators

Performance may include:

• Cost Per Lead (CPL)
• Qualified leads generated
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Lead-to-booking conversion
• Advertising budget efficiency
• Campaign conversion rate
• Testing and optimisation
• Accuracy of campaign tracking and reporting

Salary: RM4,000/month

• Salary may be reviewed based on experience, technical ability and proven advertising performance.

Candidates are encouraged to provide campaign examples, portfolio, advertising results or performance reports during the application or interview process.

Pay: From RM4,000.00 per month

Benefits:

• Cell phone reimbursement
• Work from home

Experience:

• Performance Marketing/ Digital Advertising/ Paid Media: 2 years (Preferred)

Work Location: In person