Performance Monitoring: Monitor and analyze campaign performance metrics, including impressions, clicks, conversions, and ROI, to identify areas for improvement.
Optimization: Continuously optimize campaigns through A/B testing, bid adjustments, audience targeting, and creative variations.
Reporting: Prepare detailed performance reports and provide insights and recommendations to clients and internal teams.
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Run daily checklists for opening and closing stock positions to ensure accuracy and accountability.
Update stock records in the POS or inventory system and maintain accurate SKU details. Reconcile system counts with physical counts weekly.
Conduct cycle counts and full stock takes, log variances, and follow up to identify root causes. Produce basic inventory reports for management review.
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Agency management: act as internal point of contact for the appointed social agency; write and issue briefs; review and approve or reject output against agreed standards; run monthly agency performance reviews; track agency deliverables and flag underperformance.
Audience growth: grow follower base across channels against monthly targets; improve engagement quality; monitor competitor activity and category conversation to inform content and campaign planning.
Commercial contribution: ensure campaigns have defined paths to app install, voucher redemption, or order; own tracking hygiene (UTM tagging, app deeplinks, promo code implementation); work with Campaign and Data teams to attribute social activity to commercial outcomes; coordinate with KOL owner for creator content and usage rights.
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