Good understanding of digital marketing fundamentals, including funnel strategies, attribution models, tracking methodologies (pixels, tags), and marketing automation concepts.
Strong communication and collaboration skills, with the ability to present complex performance data to non-technical stakeholders and work effectively within cross-functional teams.
Proven ability to manage multiple campaigns and deadlines, demonstrating structured planning, attention to detail, and ownership of results.
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Plan the structure, content, user journey, and marketing messaging of website landing pages for campaigns, travel products, promotions, and lead-generation activities.
Coordinate with designers, developers, and content specialists to develop attractive and conversion-focused landing pages.
Review existing website pages and recommend improvements to messaging, calls to action, layout, and customer journey.
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Plan the structure, content, user journey, and marketing messaging of website landing pages for campaigns, travel products, promotions, and lead-generation activities.
Coordinate with designers, developers, and content specialists to develop attractive and conversion-focused landing pages.
Review existing website pages and recommend improvements to messaging, calls to action, layout, and customer journey.
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