Some familiarity with analytics tools such as Google Analytics 4 (GA4) or similar. You don't need to be an expert, but you should be comfortable finding your way around a dashboard.
Experience with Google Sheets for tracking and reporting and Google Slides or Canva for presentations.
Basic familiarity with AI tools and actively curious about how they can be applied in marketing work. You don't need to be advanced, but you should have used them at least enough to know what they can do.
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Manage the agencies and suppliers that deliver SEO and SEM campaigns, setting briefs and targets, reviewing monthly performance against agreed KPIs and budgets, escalating underperformance, and handling quotations, purchase requisitions, and invoice tracking.
Own the day to day social media calendar across the group’s channels, publishing on schedule, responding to inbound messages within one working day, and escalating sales-qualified enquiries to the relevant business unit.
Produce and adapt marketing content including short-form copy, case studies, product one-pagers, and simple graphics and video edits, holding a consistent brand voice across multiple companies and product brands.
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