Strong communication, listening and interpersonal skills, with the ability to build rapport while maintaining a professional and commercially focused approach.
Ability to communicate effectively and professionally in both Bahasa Malaysia and English, written and spoken.
Solid organisational skills, including the ability to prioritise, multitask and manage multiple prospects and accounts in a demanding environment
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Agency management: act as internal point of contact for the appointed social agency; write and issue briefs; review and approve or reject output against agreed standards; run monthly agency performance reviews; track agency deliverables and flag underperformance.
Audience growth: grow follower base across channels against monthly targets; improve engagement quality; monitor competitor activity and category conversation to inform content and campaign planning.
Commercial contribution: ensure campaigns have defined paths to app install, voucher redemption, or order; own tracking hygiene (UTM tagging, app deeplinks, promo code implementation); work with Campaign and Data teams to attribute social activity to commercial outcomes; coordinate with KOL owner for creator content and usage rights.
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