Maintain consistency and high creative standards across all brand communications.
Develop and improve visual presentation of photography and imaging products for theme park and attraction operations (photo folders, photo jackets, digital photo borders/frames, printed templates, themed photography products, Character/IP-based products, seasonal/campaign designs, packaging and supporting materials).
Ensure designs are practical for production, printing and daily attraction operations and consider commercial impact on guest appeal and sales conversion....
Performance Monitoring: Monitor and analyze campaign performance metrics, including impressions, clicks, conversions, and ROI, to identify areas for improvement.
Optimization: Continuously optimize campaigns through A/B testing, bid adjustments, audience targeting, and creative variations.
Reporting: Prepare detailed performance reports and provide insights and recommendations to clients and internal teams....