Hands-on command of a consumer application or loyalty platform as an owner — membership growth, CRM, lifecycle campaigns, points economics — not as a stakeholder of someone else's product.
Genuine platform fluency across Instagram, TikTok, Facebook, Threads and Xiaohongshu, with a view on what each is actually good for.
Experience building or professionalising KOL and agency management, including the governance and paper trail behind it....
Social Media Marketing
Copywriting
Marketing Strategy
Campaign Management
Brand Awareness
Digital Marketing
Communication Skills
Creativity
Analytical Skills
Project Management
Customer Support
Sales Skills
Communication Skills
Problem Solving
Product Knowledge
Order Processing
CRM Software
Upselling Techniques
Active Listening
Time Management
E-commerce Platforms
Conflict Resolution