Some familiarity with analytics tools such as Google Analytics 4 (GA4) or similar. You don't need to be an expert, but you should be comfortable finding your way around a dashboard.
Experience with Google Sheets for tracking and reporting and Google Slides or Canva for presentations.
Basic familiarity with AI tools and actively curious about how they can be applied in marketing work. You don't need to be advanced, but you should have used them at least enough to know what they can do.
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