Creator & affiliate management: Recruit, onboard, and manage a growing roster of TikTok creators and affiliates; negotiate commission structures and manage barter/product-seeding logistics.
Agency management: act as internal point of contact for the appointed social agency; write and issue briefs; review and approve or reject output against agreed standards; run monthly agency performance reviews; track agency deliverables and flag underperformance.
Good understanding of digital marketing fundamentals, including funnel strategies, attribution models, tracking methodologies (pixels, tags), and marketing automation concepts.