Hands-on command of a consumer application or loyalty platform as an owner — membership growth, CRM, lifecycle campaigns, points economics — not as a stakeholder of someone else's product.
Genuine platform fluency across Instagram, TikTok, Facebook, Threads and Xiaohongshu, with a view on what each is actually good for.
Experience building or professionalising KOL and agency management, including the governance and paper trail behind it.
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Assist in preparing detailed reports on the progress and results of marketing campaigns.
Assist in sales/promotion/briefing/ of new sales promotions/ campaign or product launches to the Operations Team and ensure effective and timely activities roll out and motivate participation from the outlets for promotions and campaigns results.
Actively follow through, track, monitor, and analyze all sales and promotions executions against sales objectives and evaluate ROI for marketing activities.
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