Write and review marketing copy, including social media captions, campaign messages, advertisements, event materials, website content, and other communication materials.
Coordinate the production of marketing content, including graphics, photography, videos, reels, and promotional assets.
Review creative and marketing materials to ensure accuracy, quality, consistency, and alignment with brand guidelines....
Edit raw footage into polished videos for multiple platforms; add captions, subtitles, graphics, transitions, intros/outros, lower thirds, music and sound effects; perform colour correction/grading and audio balancing; create vertical, square and landscape formats; manage revisions and deliverables.
Assist in developing creative concepts, translate briefs into visual content, suggest creative approaches and experiment with new formats and techniques.
Collaborate with clients and internal teams (marketing, creative, design, account management, production); present concepts and incorporate feedback; provide guidance to junior team members and freelancers....
Performance Monitoring: Monitor and analyze campaign performance metrics, including impressions, clicks, conversions, and ROI, to identify areas for improvement.
Optimization: Continuously optimize campaigns through A/B testing, bid adjustments, audience targeting, and creative variations.
Reporting: Prepare detailed performance reports and provide insights and recommendations to clients and internal teams....