Participate in customer engagement activities and learn how to conduct professional conversations, needs analysis, presentations and follow-up.
Assist in digital marketing and content creation, including social media content, articles, short videos and educational content related to financial awareness and internship experiences.
Conduct market and competitor research and prepare simple product or market comparison presentations.
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Performance Management: implement KPIs and performance review systems, work with store managers to address performance gaps and implement recognition and reward programs.
Compensation & Benefits: design competitive compensation and benefits compliant with Malaysian regulations; oversee payroll processing and benefits administration.
HR Operations & Compliance: maintain HR records, ensure compliance with Malaysian labor laws (e.g., Employment Act 1955), draft and update HR policies, and support halal certification requirements and audits.
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Agency management: act as internal point of contact for the appointed social agency; write and issue briefs; review and approve or reject output against agreed standards; run monthly agency performance reviews; track agency deliverables and flag underperformance.
Audience growth: grow follower base across channels against monthly targets; improve engagement quality; monitor competitor activity and category conversation to inform content and campaign planning.
Commercial contribution: ensure campaigns have defined paths to app install, voucher redemption, or order; own tracking hygiene (UTM tagging, app deeplinks, promo code implementation); work with Campaign and Data teams to attribute social activity to commercial outcomes; coordinate with KOL owner for creator content and usage rights.
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Plan the structure, content, user journey, and marketing messaging of website landing pages for campaigns, travel products, promotions, and lead-generation activities.
Coordinate with designers, developers, and content specialists to develop attractive and conversion-focused landing pages.
Review existing website pages and recommend improvements to messaging, calls to action, layout, and customer journey.
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Plan the structure, content, user journey, and marketing messaging of website landing pages for campaigns, travel products, promotions, and lead-generation activities.
Coordinate with designers, developers, and content specialists to develop attractive and conversion-focused landing pages.
Review existing website pages and recommend improvements to messaging, calls to action, layout, and customer journey.
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