Agency management: act as internal point of contact for the appointed social agency; write and issue briefs; review and approve or reject output against agreed standards; run monthly agency performance reviews; track agency deliverables and flag underperformance.
Audience growth: grow follower base across channels against monthly targets; improve engagement quality; monitor competitor activity and category conversation to inform content and campaign planning.
Commercial contribution: ensure campaigns have defined paths to app install, voucher redemption, or order; own tracking hygiene (UTM tagging, app deeplinks, promo code implementation); work with Campaign and Data teams to attribute social activity to commercial outcomes; coordinate with KOL owner for creator content and usage rights.
...
Plan the structure, content, user journey, and marketing messaging of website landing pages for campaigns, travel products, promotions, and lead-generation activities.
Coordinate with designers, developers, and content specialists to develop attractive and conversion-focused landing pages.
Review existing website pages and recommend improvements to messaging, calls to action, layout, and customer journey.
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SEO/SEM
Social Media Marketing
Content Creation
Email Marketing
Data Analytics
Google Analytics
Google Ads
Facebook Ads
Campaign Management
Search Engine Optimization (SEO)
Video Editing
Graphic Design
Marketing Analytics
WordPress
Web Design
Web Development
SEO/SEM
Social Media Marketing
Content Creation
Email Marketing
Data Analytics
Google Analytics
Google Ads
Facebook Ads
Campaign Management
Search Engine Optimization (SEO)
Video Editing
Graphic Design
Marketing Analytics
WordPress
Web Design
Web Development
SEO/SEM
Social Media Marketing
Content Creation
Email Marketing
Data Analytics
Google Analytics
Google Ads
Facebook Ads
Campaign Management
Search Engine Optimization (SEO)
Video Editing
Graphic Design
Marketing Analytics
WordPress
Web Design
Web Development