Edit raw footage into polished videos for multiple platforms; add captions, subtitles, graphics, transitions, intros/outros, lower thirds, music and sound effects; perform colour correction/grading and audio balancing; create vertical, square and landscape formats; manage revisions and deliverables.
Assist in developing creative concepts, translate briefs into visual content, suggest creative approaches and experiment with new formats and techniques.
Collaborate with clients and internal teams (marketing, creative, design, account management, production); present concepts and incorporate feedback; provide guidance to junior team members and freelancers.
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Agency management: act as internal point of contact for the appointed social agency; write and issue briefs; review and approve or reject output against agreed standards; run monthly agency performance reviews; track agency deliverables and flag underperformance.
Audience growth: grow follower base across channels against monthly targets; improve engagement quality; monitor competitor activity and category conversation to inform content and campaign planning.
Commercial contribution: ensure campaigns have defined paths to app install, voucher redemption, or order; own tracking hygiene (UTM tagging, app deeplinks, promo code implementation); work with Campaign and Data teams to attribute social activity to commercial outcomes; coordinate with KOL owner for creator content and usage rights.
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