Develop and execute digital marketing strategies across organic channels, including social media and email, to drive brand awareness, audience growth, and lead generation.
Independently manage daily operations for major overseas social media platforms such as YouTube, TikTok, Kwai, Meta, and X, including building a traffic matrix, content planning, ad placement, and fan engagement. Track and analyze social media performance metrics, continuously optimize content and operational strategies, and drive rapid follower growth.
Develop and maintain diverse business channels, including direct clients, local trading enterprises, cross-border e-commerce players, China-invested enterprises in Malaysia, local freight forwarders and international agents. Participate in logistics exhibitions and industry events, organize client visits and marketing activities to generate business leads and enhance local market influence.
Plan, set up, and manage paid campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), TikTok Ads, and other performance channels.
Oversee the design, implementation, and management of complex network infrastructures, including WAN, public or private clouds, data centre networking, routers, switches, load balancers, firewalls, and other configurations.
Staff Personal Records: Managing and updating employee files and personal records according to established regulations, while ensuring all information regarding salary, allowances, and claims is accurate, correct, and confidential.