Plan, execute and manage all digital marketing channels with innovative ideas (e.g., company websites, social media, etc.) to ensure brand consistency.
Social Media Management: Assist in managing Overdott’s social media platforms, including scheduling posts, updating profiles, and maintaining daily social media activities.
We are seeking a results-driven, hands-on Digital Marketing Manager to drive our paid customer acquisition, content strategy, and conversion optimization. In this role, you will be directly responsible for planning, executing, and scaling end-to-end paid ad campaigns across Meta and Google, creating engaging social media content, managing performance budgets, and optimizing conversion funnels.
Market Expansion: Full efforts to introduce and establish our brand in the Malaysia and singapore market, identifying and capitalizing on opportunities.
Develop, plan and implement customer acquisition strategies and marketing initiatives to drive leads and website traffic, improve engagement, and increase brand awareness.
Social Media Management - Manage current and future social media channels for all brands under Sydney Cake House, from conceptualizing scroll-stopping content that reflects the brand’s personality to executing production (design, photography, videography, copywriting), distribution, paid advertising, performance tracking, and ongoing optimization.
Host Live-Streaming Sessions: Conduct engaging live sessions on platforms like TikTok and Shopee to present products, interact with viewers, and drive real-time engagement.
Coordinate campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, internal stakeholders, creative team, content team etc.)
Strategic Leadership & Digital Ecosystem Ownership: Lead the long-term social media and creator strategy for RWS, ensuring alignment to overarching brand, business, and marketing goals. Provide strategic guidance to Business Units and senior stakeholders on the use of social channels and creator marketing to drive reach, relevance, and brand preference.