Monitor sales trends across company ecommerce channels to identify areas for improvement and growth opportunities.
Conduct regular benchmarking of competitor performance, campaign mechanics, and fashion trends to uncover new opportunities for company.
Liaise with internal teams (e.g., logistics, content, marketing, operations, and training) to align on day to day ops, key campaigns, timely execution of ecommerce mechanics such as vouchers, flash sales, and short video activation.
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Lead end-to-end planning and execution of livestream sessions, including product selection, pricing, promotional mechanics, scripting, and flow management, ensuring seamless delivery aligned with campaign and sales targets.
Drive real-time performance optimization during livestreams by actively monitoring key metrics such as Gross Merchandise Value (GMV), conversion rate, traffic, and audience engagement, and making immediate adjustments to maximize outcomes.
Conduct thorough post-livestream performance analysis and translate findings into actionable improvements that continuously elevate execution quality.
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Execute the setup and QA of marketing-initiated promotions on the .com site, ensuring accuracy and functionality.
Manage the searchability of the company’s SKUs, categories and brands across all touchpoints on the website.
Manage the personalisation of the website, leveraging on personalisation SaaS to feature personalised content and develop and execute strategies for product recommendation widgets, identifying high opportunity placements across website pages to drive conversion.
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The Commercial Head of E-Commerce & Digital for Garden of EDEN’s is responsible for transforming the business into a scalable, profitable online operation by identifying strategic growth areas and executing plans to achieve them. The role owns revenue, profitability, budgeting, sales forecasting and digital investment efficiency while managing digital platforms, partnerships and teams to drive customer acquisition, retention and brand positioning.Reports to: General Manager