Manage operational processing for Invoice-to-Cash (ITC) services, ensuring compliance with company requirements, Financial Reporting Compliance (FRC), and local statutory regulations.
Manage and execute the brand’s overall visual identity across products, outlets, marketing materials, and customer touchpoints to ensure brand consistency.
Develop and execute comprehensive digital marketing strategies across various channels including social media, search engines (SEO/SEM), email, and content marketing to drive brand awareness, lead generation, and customer acquisition for Medi Beaute.
Regulatory Compliance & Policy Management: Design, review, and maintain internal policies, Standard Operating Procedures (SOPs), and compliance frameworks to meet international cross-border standards, focusing heavily on payments and VASP requirements.
Responsible for overseas APP product promotion and user growth, mainly targeting the Brazilian Portuguese‑speaking market. Develop and maintain various traffic channels, including cooperation with overseas KOL influencers, independent websites, social‑media platforms and online groups.
Proactively identify and pursue new business opportunities through various channels, including cold calling, networking, and attending industry events, to generate qualified leads for IT/software solutions.