Develop, own, and execute the comprehensive full-funnel performance marketing strategy across Meta, Google Ads (SEM, Display, Performance Max), TikTok, and emerging channels.
Define target KPIs (Blended ROAS, CAC, LTV) and translate business goals into actionable media plans.
Own the multi-channel digital marketing budget.
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“Must-Have” Seasonal Style: Define the "Must-Have" seasonal styles with clear Target Order Volumes and Sales Contribution benchmarks, ensuring these "hero" products drive the majority of the category's turnover.
Core Evolution: Use performance data to identify high-contribution styles to be reinvented into "Core Repeat" status for long-term momentum.
Market-Based Pricing: Establish global pricing hierarchies based on market demand and competitor benchmarking while maintaining strict Target Margin Benchmarks.
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One Inventory Strategy: Develop and oversee high-level seasonal sales plans (OTB) for Singapore Retail and E-commerce, ensuring a cohesive strategy that maximizes stock availability.
Channel-Specific Demand Modeling: Develop distinct forecasting models that account for the different buying behaviors of the Singapore retail shopper versus the global e-commerce customer
Integrated Forecasting: Align demand forecasts with inventory levels to optimize stock turnover, minimize excess inventory, and control carrying costs for both channels.
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Integrates AI-assisted tools and insights into daily work to improve efficiency, quality, or effectiveness, exercising sound judgment and complying with organizational standards and legal requirements.
Contributes to a culture of continuous improvement by identifying, testing, and sharing AI-enabled enhancements within one’s scope of work.
Monitor advanced packaging and NPI tool health using RDA, Statistical Process Control (SPC), Fault Detection & Classification (FDC), and advanced monitoring platforms during assigned shifts
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Integrates AI-assisted tools and insights into daily work to improve efficiency, quality, or effectiveness, exercising sound judgment and complying with organizational standards and legal requirements.
Contributes to a culture of continuous improvement by identifying, testing, and sharing AI-enabled enhancements within one’s scope of work.
Define and sustain quality-focused monitoring strategies using RDA, SPC, FDC, and advanced analytics for advanced packaging processes
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Integrates AI-assisted tools and insights into daily work to improve efficiency, quality, or effectiveness, exercising sound judgment and complying with organizational standards and legal requirements.
Contributes to a culture of continuous improvement by identifying, testing, and sharing AI-enabled enhancements within one’s scope of work.
Develop and sustain RDA monitoring strategies aligned to advanced packaging process requirements and equipment behavior
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