We are looking for a hybrid Content Strategist & Writer who can both map out the big picture and execute the fine details. In this role, you won't just follow a content calendar—you will help build it based on audience research, SEO data, and business goals. You will spend your time shifting between analyzing performance metrics, interviewing subject matter experts, and writing everything from deep-dive educational guides to high-converting landing page copy.
Develop and execute the Southeast Asia business development strategy to achieve sustainable revenue growth.
Identify, develop, and manage relationships with distributors, system integrators, consultants, contractors, EPC companies, and end-users across the region.
Promote the company's portfolio of fire extinguishing and fire suppression solutions to key stakeholders.
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Journey Mapping & Execution: Build, schedule, and manage automated email workflows and push notifications for our B2B (Employer) and B2C (Jobseeker) audiences.
Campaign Deployment: Handle the day-to-day execution of all email marketing campaigns, including basic copywriting, coordinating design, and ensuring accurate audience segmentation.
Optimisation: Continuously monitor email performance (Open Rates, Click-Through Rates) and run A/B tests to improve conversions and user retention.
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Plan, execute, and optimize paid media campaigns across multiple countries, leveraging platforms such as Meta, Google, TikTok, and others to drive app installs and engagement.
Continuously monitor app traffic, user behavior, transactions, and revenue trends to identify opportunities for improvement and optimize campaigns based on data insights.
Effectively manage media budgets across different countries and platforms within the region, ensuring campaigns achieve or exceed target KPIs, including Cost Per Install (CPI) and Return on Ad Spend (ROAS).
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Plan, execute, and optimize paid media campaigns across multiple countries, leveraging platforms such as Meta, Google, TikTok, and others to drive app installs and engagement.
Continuously monitor app traffic, user behavior, transactions, and revenue trends to identify opportunities for improvement and optimize campaigns based on data insights.
Effectively manage media budgets across different countries and platforms within the region, ensuring campaigns achieve or exceed target KPIs, including Cost Per Install (CPI) and Return on Ad Spend (ROAS).
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Holistic Marketing Integration: Learn how CRM connects with broader marketing efforts, including social media, performance marketing, and SEO. Through strategic collaboration, you'll see how different marketing components enhance the customer journey, offering you a comprehensive view of integrated marketing strategies.
Campaign Management: Assist with the setup and monitoring of CRM campaigns, ensuring they adhere to timelines and quality standards.
A/B Testing: Help prepare materials and collect data for A/B testing under close supervision, learning about its effects on campaign effectiveness.
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As a Performance Marketing Associate, your primary focus will be on planning, executing, and optimizing performance marketing campaigns across paid social and search channels.
Over time, you will also get hands-on exposure to landing page work, including copywriting, basic UI/UX, and WordPress, as part of building a well-rounded digital marketing skill set.
We care more about who you are than what you already know. If you are someone who takes initiative, picks things up quickly, and is genuinely excited about where marketing and technology are heading, you will find a lot of room to grow in this role.