JOB RESPONSIBILITIES:
- Social Media Management - Manage current and future social media channels for all brands under Sydney Cake House, from conceptualizing scroll-stopping content that reflects the brand’s personality to executing production (design, photography, videography, copywriting), distribution, paid advertising, performance tracking, and ongoing optimization.
- Community Management - Foster authentic engagement by monitoring and responding to brand mentions, comments, and messages, helping build a loyal and engaged online community.
- Influencer Management - Identify KOLs and KOCs whose audiences align with our target market. Coordinate the full influencer cycle, from outreach and contracting to briefing, content approvals, campaign tracking, and performance reporting.
- Content Marketing - Update brand websites and assist in creating SEO- and GEO-friendly content that supports marketing campaigns.
- Ad-Hoc Tasks - Perform other duties as assigned to support team and business needs.
REQUIREMENTS:
- 3-5 years of hands-on social media experience with a strong portfolio across Meta, TikTok, XHS, LinkedIn, and YouTube.
- Proven experience with influencers and media platforms to drive campaigns and engagement.
- A creative and strategic mindset, including:
- Proficiency with tools such as social media management platforms, mobile marketing apps, AI assisted tools, and design/video software (Adobe Illustrator a plus)
- Solid understanding of SEO/GEO principles
- Excellent storytelling and copywriting skills with multi languages
- Able to work at Shah Alam, Hicom Glenmarie
- Willing to work on Saturday; Able to work beyond offiical working hours as and when required.
Pay: RM2,800.00 - RM4,500.00 per month
Benefits:
- Dental insurance
- Health insurance
- Opportunities for promotion
- Professional development
- Vision insurance
Work Location: In person