Kerja Sepenuh Masa, Head of Product di KHIND Malaysia Selangor - Maukerja

About the Role

We are looking for an experienced and commercially driven Head of Product Management to lead KHIND Malaysia's product portfolio and product strategy.

This role will oversee the entire product lifecycle, from consumer insights, category strategy and product development to pricing, product launches and portfolio optimisation. You will be accountable for driving category revenue and gross margin while ensuring our product portfolio remains competitive, relevant and aligned with the evolving needs of Malaysian consumers.

You will lead the Product Management and Product Training teams, working closely with Marketing, Sales, Sourcing, Supply Chain, Finance and other key stakeholders to develop winning products and build scalable product management processes that support KHIND's future growth.

Key Responsibilities

1. Category Strategy & Product Roadmap

• Develop and execute product vision, category strategies and a rolling 12–18-month product roadmap aligned with business objectives and Group direction.
• Define category plans, target customer segments, pricing tiers, product range architecture and growth opportunities.
• Analyse market trends, consumer insights, sales performance and customer feedback to identify opportunities for product innovation and portfolio optimisation.
• Conduct competitor benchmarking to drive informed product and commercial decisions.

2. Product Development & Lifecycle Management

• Lead the end-to-end product development process, establishing structured stage-gate reviews and management approval checkpoints.
• Develop business cases for new products, including costing, pricing, sales forecasts, gross margin and investment returns.
• Collaborate with Sourcing, Suppliers, Supply Chain and Technical teams to ensure product specifications, quality and timely delivery.
• Partner with Marketing to develop go-to-market strategies, product positioning, key selling propositions and launch plans.
• Manage the complete product lifecycle, including product launches, portfolio reviews, slow-moving inventory and product phase-outs.
• Conduct post-launch reviews to evaluate commercial performance and identify improvement opportunities.

3. Pricing, Profitability & Category Performance

• Take ownership of category revenue and gross margin performance.
• Review category P&L regularly with Finance and Sales, identifying opportunities to improve profitability.
• Develop pricing strategies, recommended retail prices, channel pricing structures and promotional guidelines.
• Drive cost optimisation and value engineering initiatives without compromising product quality or safety.
• Work with Sales and Supply Chain on demand forecasting and monthly S&OP planning.

4. Product Compliance & Quality

• Ensure products comply with relevant Malaysian regulatory and safety requirements, including SIRIM and Suruhanjaya Tenaga certifications where applicable.
• Oversee the accuracy and substantiation of product specifications, claims, technical information and packaging content.
• Monitor product quality indicators, including customer complaints, returns and warranty claims.
• Drive corrective and preventive actions with Technical and After-Sales Service teams.

5. Product Training & Customer Education

• Lead the Product Training team in developing structured product knowledge and training programmes.
• Ensure internal teams, retailers, dealers, promoters and business partners are equipped with the necessary product knowledge ahead of new launches.
• Establish training effectiveness measures and continuously improve product education initiatives.
• Collaborate with Marketing and Customer Service to develop product knowledge content and customer education materials.

6. Leadership & Stakeholder Management

• Lead, coach and develop the Product Management and Product Training teams, establishing clear performance objectives and development plans.
• Identify and groom a successor or second-in-command to strengthen team continuity.
• Work closely with the Head of Marketing to ensure alignment between product strategy, brand positioning and go-to-market execution.
• Collaborate with Sales, E-commerce, Trade Marketing, Customer Service, Supply Chain, Finance and senior management.
• Share product insights and best practices with regional and Group counterparts.
• Present product performance, market insights and strategic recommendations to senior management and the Executive Director.

Key Performance Indicators

• Category revenue and gross margin achievement against budget.
• Revenue contribution from new products launched within the last 24 months.
• On-time delivery and commercial performance of new product launches.
• Product quality performance, including return and warranty claim rates.
• Reduction of slow-moving and ageing inventory.
• Completion of product training programmes ahead of new product launches.

What We're Looking For

• Possess at least a Bachelor's Degree in Business, Marketing, Engineering or a related field.
• Minimum 5 years of experience in product or category management within the consumer goods industry, including experience leading a team.
• Strong experience in traditional B2B channels (retail, dealer and distributor networks) is compulsory.
• D2C (direct-to-consumer), including e-commerce experience, is highly desirable.
• Experience in home appliances or consumer electronics is an added advantage but not mandatory.
• Strong understanding of the end-to-end product development process, from concept development to product launch.
• Solid knowledge of category P&L management, pricing strategy and profitability analysis.
• Experience in sourcing, supplier development and managing OEM/ODM partnerships.
• Good understanding of Malaysian product safety standards and certification requirements.
• Ability to leverage market research, sales data and consumer insights to drive product and business decisions.