Kerja Sepenuh Masa, DIGITAL MARKETING MANAGER di INFINITY COSMIC SDN BHD Selangor - Maukerja

We are looking for an experienced, results-driven Digital Marketing Manager to lead, execute, and optimize our digital marketing strategies across multiple online channels. The ideal candidate will take a hands-on approach to driving online sales, boosting retail foot traffic, increasing brand awareness, and maximizing Return on Advertising Spend (ROAS).

This role requires proven experience managing paid ad campaigns, CRM data, email marketing (EDM), and local social media communities within an omnichannel retail environment.

Key Responsibilities

1. Performance Marketing & Paid Advertising

• Campaign Management: Plan, execute, monitor, and optimize paid advertising campaigns across Google Ads (SEM), Meta Ads (Facebook & Instagram), TikTok Ads, and Xiaohongshu (XHS/RED).
• Budget & ROI: Efficiently manage advertising budgets across channels to maximize ROI and ROAS.
• Optimization: Conduct continuous keyword research, precise audience targeting, A/B testing, and campaign optimizations.
• Reporting: Monitor real-time campaign performance and prepare structured weekly and monthly reports for management.

2. Email Marketing (EDM) & Automation

• Strategy & Segmentation: Develop and execute Email Direct Marketing (EDM) campaigns utilizing database customer segmentation for highly targeted marketing.
• Automated Journeys: Build, test, and optimize automated customer lifecycle journeys (e.g., Welcome sequences, Cart abandonment, Birthday campaigns, Promotional updates, and Loyalty rewards).
• Performance: Proactively improve email open rates, click-through rates (CTR), and direct conversion rates.

3. Social Media & Community Management

• Platform Strategy: Create and drive social media strategies tailored to Facebook, Instagram, TikTok, and Xiaohongshu (RED).
• Content Scheduling: Plan and manage monthly content calendars. Coordinate directly with designers, photographers, and content creators to deliver high-quality creative assets.
• Engagement: Oversee community management, monitor social engagement, and guide customer interactions to build strong brand loyalty.

4. CRM & Customer Retention

• Retention Strategies: Develop and deploy CRM strategies focused on improving customer retention and increasing repeat purchase rates.
• Data Analysis: Analyze customer behavior and purchasing trends to implement personalized, segment-specific marketing campaigns.
• Loyalty Support: Manage and help evolve membership and loyalty programs, collaborating with Customer Service and Operations to enhance the overall customer journey.

5. Analytics & Cross-Functional Collaboration

• Data-Driven Decisions: Track website, campaign, and store-directed performance using analytics tools to monitor key KPIs (ROAS, CAC, CTR, CPC, CLV, and Conversion Rates).
• Team Alignment: Work closely with the E-commerce, Operations, Sales, Customer Service, and Design teams to ensure marketing campaigns align with broader business objectives, new product launches, and in-store promotions.
• Market Research: Stay current with digital marketing trends, competitor activities, and emerging social platforms to recommend innovative growth initiatives

Requirements

• Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
• Minimum 4–6 years of experience in Digital Marketing.
• At least 2 years in a managerial or leadership role is preferred.
• Experience in retail, e-commerce, FMCG, or omnichannel businesses is an advantage.