Performance Monitoring: Monitor and analyze campaign performance metrics, including impressions, clicks, conversions, and ROI, to identify areas for improvement.
Optimization: Continuously optimize campaigns through A/B testing, bid adjustments, audience targeting, and creative variations.
Reporting: Prepare detailed performance reports and provide insights and recommendations to clients and internal teams....
Agency management: act as internal point of contact for the appointed social agency; write and issue briefs; review and approve or reject output against agreed standards; run monthly agency performance reviews; track agency deliverables and flag underperformance.
Audience growth: grow follower base across channels against monthly targets; improve engagement quality; monitor competitor activity and category conversation to inform content and campaign planning.
Commercial contribution: ensure campaigns have defined paths to app install, voucher redemption, or order; own tracking hygiene (UTM tagging, app deeplinks, promo code implementation); work with Campaign and Data teams to attribute social activity to commercial outcomes; coordinate with KOL owner for creator content and usage rights....
Agency management: act as internal point of contact for the appointed social agency; write and issue briefs; review and approve or reject output against agreed standards; run monthly agency performance reviews; track agency deliverables and flag underperformance.
Audience growth: grow follower base across channels against monthly targets; improve engagement quality; monitor competitor activity and category conversation to inform content and campaign planning.
Commercial contribution: ensure campaigns have defined paths to app install, voucher redemption, or order; own tracking hygiene (UTM tagging, app deeplinks, promo code implementation); work with Campaign and Data teams to attribute social activity to commercial outcomes; coordinate with KOL owner for creator content and usage rights....