Agency management: act as internal point of contact for the appointed social agency; write and issue briefs; review and approve or reject output against agreed standards; run monthly agency performance reviews; track agency deliverables and flag underperformance.
Audience growth: grow follower base across channels against monthly targets; improve engagement quality; monitor competitor activity and category conversation to inform content and campaign planning.
Commercial contribution: ensure campaigns have defined paths to app install, voucher redemption, or order; own tracking hygiene (UTM tagging, app deeplinks, promo code implementation); work with Campaign and Data teams to attribute social activity to commercial outcomes; coordinate with KOL owner for creator content and usage rights.
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Good understanding of digital marketing fundamentals, including funnel strategies, attribution models, tracking methodologies (pixels, tags), and marketing automation concepts.
Strong communication and collaboration skills, with the ability to present complex performance data to non-technical stakeholders and work effectively within cross-functional teams.
Proven ability to manage multiple campaigns and deadlines, demonstrating structured planning, attention to detail, and ownership of results.
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