Identify, recruit and optimise activities of influencers / KOLs, TikTok affiliate scaling and Live hosting for digital activities.
Plan and execute pricing architecture, promotional and bundling programmes; manage campaign ROI and avoid channel conflicts.
Social media management, brand building, product education/training and influencer direction using clinical proof communication for premium positioning and SEO optimisation.
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Net-Yield Protection: Set channel-specific multipliers to offset differing OTA commission structures and protect net margin per booking.
OTA Performance Analysis (Support): Prepare market-share, visibility, and conversion analysis ahead of portfolio reviews with OTA account managers, and support leadership during those reviews. (Contract negotiations and preferred-program entries are led by leadership.)
Cross-Functional Collaboration: Work with Marketing and Operations to translate OTA health checks into concrete listing improvements (amenity tags, content scores, review-score actions).
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Design and maintain all online & offline marketing material for the brand & products.
Demonstrate proactive and solutions- oriented approach towards business problem and process improvements, complemented with the ability to quickly arrange the implementation based on current priorities and resources.
Ability to be continuously changing the focus.
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