Leadership
Digital Marketing
Digital Marketing Strategy
Marketing Strategy
Social Media Marketing
Market Analysis
Cross-functional Collaboration
Team Leadership
Hands-on command of a consumer application or loyalty platform as an owner — membership growth, CRM, lifecycle campaigns, points economics — not as a stakeholder of someone else's product.
Genuine platform fluency across Instagram, TikTok, Facebook, Threads and Xiaohongshu, with a view on what each is actually good for.
Experience building or professionalising KOL and agency management, including the governance and paper trail behind it.
...
Leadership
Digital Marketing
Digital Marketing Strategy
Marketing Strategy
Social Media Marketing
Market Analysis
Cross-functional Collaboration
Team Leadership
Social Commerce — own growth on TikTok Shop, Shopee, Lazada, website and affiliate/live commerce, partnering closely with Sales on GMV.
Creator Economy & MCN — build one of the region’s strongest health & beauty creator ecosystems and position our in-house creator network as the partner of choice.
AI Content Studio — lead in-house creative and AI production, scaling thousands of high-quality assets a year.
...
Leadership
Digital Marketing
Digital Marketing Strategy
Marketing Strategy
Social Media Marketing
Market Analysis
Cross-functional Collaboration
Team Leadership
Leadership
Digital Marketing
Digital Marketing Strategy
Marketing Strategy
Social Media Marketing
Market Analysis
Cross-functional Collaboration
Team Leadership