Agency management: act as internal point of contact for the appointed social agency; write and issue briefs; review and approve or reject output against agreed standards; run monthly agency performance reviews; track agency deliverables and flag underperformance.
Audience growth: grow follower base across channels against monthly targets; improve engagement quality; monitor competitor activity and category conversation to inform content and campaign planning.
Commercial contribution: ensure campaigns have defined paths to app install, voucher redemption, or order; own tracking hygiene (UTM tagging, app deeplinks, promo code implementation); work with Campaign and Data teams to attribute social activity to commercial outcomes; coordinate with KOL owner for creator content and usage rights.
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Plan the structure, content, user journey, and marketing messaging of website landing pages for campaigns, travel products, promotions, and lead-generation activities.
Coordinate with designers, developers, and content specialists to develop attractive and conversion-focused landing pages.
Review existing website pages and recommend improvements to messaging, calls to action, layout, and customer journey.
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Plan the structure, content, user journey, and marketing messaging of website landing pages for campaigns, travel products, promotions, and lead-generation activities.
Coordinate with designers, developers, and content specialists to develop attractive and conversion-focused landing pages.
Review existing website pages and recommend improvements to messaging, calls to action, layout, and customer journey.
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Engineering Analysis & Calculations: Perform appropriate engineering calculations and technical evaluations to support design decisions, verify performance and identify potential design risks or improvement opportunities.
Prototyping, Testing & Validation: Support prototype development, assembly and testing. Conduct or coordinate functional checks, collect test data, analyze results and recommend modifications to improve performance, reliability and usability.
Manufacturing & Production Support: Work with production, suppliers and technicians to resolve fabrication or assembly issues, improve manufacturability and support efficient and cost-effective production methods. Assist with work instructions, process improvements and quality-related technical matters.
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