Be comfortable looking into data, extracting meaningful insights, and turning them into creative stories that sell
Strong analytical skills and experience with data analysis and reporting
Excellent communication and presentation skills, with the ability to clearly articulate creative ideas and strategies to clients and internal teams
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Be comfortable looking into data, extracting meaningful insights, and turning them into creative stories that sell
Strong analytical skills and experience with data analysis and reporting
Excellent communication and presentation skills, with the ability to clearly articulate creative ideas and strategies to clients and internal teams
...
Agency management: act as internal point of contact for the appointed social agency; write and issue briefs; review and approve or reject output against agreed standards; run monthly agency performance reviews; track agency deliverables and flag underperformance.
Audience growth: grow follower base across channels against monthly targets; improve engagement quality; monitor competitor activity and category conversation to inform content and campaign planning.
Commercial contribution: ensure campaigns have defined paths to app install, voucher redemption, or order; own tracking hygiene (UTM tagging, app deeplinks, promo code implementation); work with Campaign and Data teams to attribute social activity to commercial outcomes; coordinate with KOL owner for creator content and usage rights.
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