Assist in the development and execution of integrated marketing campaigns across various channels, including digital, social media, email, and traditional advertising, to drive brand awareness and lead generation.
Be responsible for planning and implementing brand communication content across all channels, including topic selection, copywriting, script writing, scheduling and publishing for official accounts, Xiaohongshu, Douyin, Video Account, Bilibili and other platforms. Align content with food brand positioning, highlighting taste, raw materials, food safety, supply chain, consumption scenarios and new products.
Manage Client Relationships: Be the main day-to-day contact for your assigned clients. Manage communications, expectations, approvals, and meetings professionally.
Develop and execute the overall e-commerce strategy across all platforms (own website, marketplaces like Shopee, Lazada, TikTok Shop, Facebook, Instagram, TikTok, XHS and etc.)
Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth for company's product distribution.
Drive End-to-End Sales: Pitch, negotiate, and sell outdoor (OOH) media assets and LED screen advertising spaces directly to commercial brands and through media agencies.
Career Path: Start as a Part-Time Host with zero experience (RM80~RM150/hour) → convert to Full-Time Host for outstanding performance (RM10,000+/month) → promote to Full-Time Operations Trainer (RM10,000+/month). Exceptional performers may skip the Full-Time Host stage and be promoted directly to Full-Time Operations Trainer, responsible for training the local host team and driving liveroom performance.
Career Path: Start as a Part-Time Host with zero experience (RM80~RM150/hour) → convert to Full-Time Host for outstanding performance (RM10,000+/month) → promote to Full-Time Operations Trainer (RM10,000+/month). Exceptional performers may skip the Full-Time Host stage and be promoted directly to Full-Time Operations Trainer, responsible for training the local host team and driving liveroom performance.
Loyalty & Digital Analyst (Marketing)Oil & Gas Industry1 Year Contract (renewable)Mon – Fri (9am – 6pm) – HybridKuala Lumpur (beside NU Sentral)Base Salary: MYR 5,000 - MYR 5,500Role PurposeThe Loyalty & Digital Analyst supports the growth and performance of Client’s loyalty, CRM and App ecosystem by turning data into actionable insights.The role is responsible for tracking loyalty performance, CRM effectiveness, App engagement, digital voucher performance, campaign results, issue trends and tech delivery progress. The analyst will support the team in identifying growth opportunities, diagnosing operational or technical issues, improving campaign effectiveness and enabling better business decisions for Client App and loyalty roadmap prioritization.This role works closely with the Loyalty & Digital Manager and Loyalty & Digital Implementer, Loyalty partner, IT, digital product teams, CRM agencies, vendors and internal stakeholders.Key Accountabilities1. 1. Performance & Insightso Monitor and analyze loyalty, CRM and App performance.o Track key metrics including TAC, acquisition and retention.o Provide insights and recommendations to drive business growth.o Build and maintain regular performance dashboards and reports.2. Campaign & CRM Analyticso Support customer segmentation and campaign targeting.o Measure campaign effectiveness and identify optimization opportunities.o Conduct post-campaign analysis and share key learnings.o Support test-and-learn initiatives and A/B testing3. Shell App & Digital Product Supporto Monitor app adoption, engagement and customer journeys.o Identify customer pain points and improvement opportunities.o Provide data and insights to support Shell App roadmap decisions.o Support business case development for new features and enhancements.4. Issue Management & Escalation Supporto Assess customer and business impact of issues.o Support customer operations in escalation and provide updates for stakeholders.5. Tech Delivery & UAT Supporto Support business requirements, UAT and launch readiness activities.o Track defects, enhancements and delivery progress.o Coordinate testing for loyalty, CRM, voucher and app features.o Monitor performance after launch and highlight issues or opportunities
Develop and implement social media strategies to enhance brand visibility and drive engagement across various platforms on Facebook, WhatsApp, and Instagram.