Lead go-to-market planning and execution for new beverage launches, seasonal offerings, and limited-time promotions.
Develop product positioning, value propositions, key messages, and marketing narratives that resonate with target consumers.
Plan and execute 360 integrated marketing campaigns across social media, influencer marketing, paid media, CRM/app marketing, PR, partnerships, and offline activations.
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Oversee end-to-end supply planning for Matcha ingredients and key materials across markets, ensuring availability to support business-as-usual and new launches.
Oversee overall Matcha ingredient cost effectiveness and optimisation.
Partner with Regional Supply Chain and country teams on forecasting, replenishment planning, and inventory health for Matcha items, including seasonal peaks and campaign-driven demand.
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Plan, coordinate, and execute end-to-end events, workshops and community activities, including pre-event publicity, on-site execution, and post-event evaluation, ensuring alignment with approved budgets and revenue targets.
Develop and implement marketing campaigns (online and offline) to drive event participation, brand awareness and qualified lead generation.
Manage event logistics including venue sourcing, vendor coordination, setup, logistics transportation, manpower planning (including part-time promoters), and on-ground execution.
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