At SHEIN, the marketing team consists of various functions: e-commerce website operations, social media, key-opinion leader’s management, branding and data analysis. Combining these functions, it allows us to implement marketing activities that are attractive and connects us with millions of customers, to achieve our mission where “everyone can enjoy the beauty of fashion” across the region.
Senior KOL Marketing Specialist (Global Operations, SIN)
Senior KOL Marketing Specialist (Global Operations, SIN)
Responsible for identifying and contacting influencers for brand campaigns that will maximize ROI and achieve campaign KPIs through an agency, social media platforms (e.g., Tiktok, Instagram, etc), or other channels, independently seeking their cooperation.
Conceptualize and execute weekly campaigns based on major events, trends/themes, seasonality.
Keep abreast of industry and competitive trends to identify and develop innovative marketing online/offline campaigns.
Build and maintain constructive and sustainable relationships with influencers, able to respond promptly to any questions by influencers, monitor event calendar, and coordinate brand campaigns。
Perform other or additional duties as assigned by company superiors.
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