Kerja Sepenuh Masa, Content Strategist di MommyHana Creative Selangor - Maukerja

Requirements

1. Willing to work in Setia Alam area and posses own transport.
2. Minimum Diploma or Bachelor’s Degree in Multimedia, Videography, Film Production, Broadcasting, Mass Communication, Digital Media, Marketing, Creative Media or any relevant field.
3. Preferably 3–5 years of working experience in videography, video editing, content creation, social media content or related fields.
4. Candidates with experience in producing high-performing content for TikTok, Instagram Reels, Facebook and YouTube will be given preference.
5. Experience in product, lifestyle, parenting, educational, event or e-commerce content will be an added advantage.

Main Job & Responsibilities

1. To lead the overall content strategy and take ownership of content ideation, providing original concepts, creative angles, content series and campaigns for MommyHana;
2. To develop high-impact content with compelling hooks, relatable storytelling and emotional marketing elements such as humour, empathy, curiosity, inspiration and urgency;
3. To create and continuously optimise TikTok content for strong FYP potential, trending relevance, audience engagement and shareability without guaranteeing viral results;
4. To manage all MommyHana social media channels, including TikTok, Instagram, Facebook and other platforms assigned by Management;
5. To develop, manage and communicate weekly and monthly content plans and priorities aligned with brand identity, promotional campaigns, product launches and business goals;
6. To lead, coach and guide the content team, delegate tasks according to team capabilities, set clear deadlines, provide creative feedback and ensure timely delivery;
7. To oversee content creation from concept to publication, including scripting, video shoots, editing, captions, copywriting and final quality checks;
8. To supervise publishing, community engagement, comments and direct messages, and coordinate customer-related enquiries with the relevant teams;
9. To collaborate with Marketing, Sales and live hosts on promotional, product and live-selling content while maintaining consistent messaging;
10. To monitor and analyse social media performance, including views, reach, retention, engagement, shares, follower growth, clicks and enquiries, and translate insights into actionable content improvements;