Identify, recruit and optimise activities of influencers / KOLs, TikTok affiliate scaling and Live hosting for digital activities.
Plan and execute pricing architecture, promotional and bundling programmes; manage campaign ROI and avoid channel conflicts.
Social media management, brand building, product education/training and influencer direction using clinical proof communication for premium positioning and SEO optimisation.
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Sales Target Achievement: Achieve the assigned monthly, quarterly and annual sales targets. Achieve the required gross profit percentage and gross profit value. Focus on profitable sales instead of sales volume alone. Develop recovery plans immediately when performance falls below target.
Customer Development: Develop new customers into regular and long-term accounts. Strengthen relationships with purchasing, operations, maintenance, warehouse and management personnel. Identify cross-selling opportunities across PMKTG’s product range. Conduct regular follow-up on quotations, projects and repeat orders.
Product and Solution Selling: Maintain sufficient knowledge of PMKTG’s products, applications and commercial advantages. Recommend appropriate products based on customer requirements, budget and application. Work with Product Support, Warehouse Equiment, Racking, After-Sales and Management teams when technical assistance is required. Avoid making unauthorised technical, pricing or delivery commitments.
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Strong skills in prospecting, lead generation, negotiation, and closing high-value deals.
Excellent communication, presentation, and interpersonal skills with the ability to engage decision-makers such as HR Managers, Factory Managers, QA Managers, and Business Owners.
Ability to build and maintain long-term client relationships while identifying opportunities for repeat business and cross-selling.
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Help setup infrastructure for management, expert and stream specific reports by identifying priority touchpoints and standardizing KPIs around those touchpoints.
Hands on, able to capture requirements and work closely with Client and Agency SMEs
Participate in planning efforts, providing inputs as subject matter expert on content and strategy.
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Manage the agencies and suppliers that deliver SEO and SEM campaigns, setting briefs and targets, reviewing monthly performance against agreed KPIs and budgets, escalating underperformance, and handling quotations, purchase requisitions, and invoice tracking.
Own the day to day social media calendar across the group’s channels, publishing on schedule, responding to inbound messages within one working day, and escalating sales-qualified enquiries to the relevant business unit.
Produce and adapt marketing content including short-form copy, case studies, product one-pagers, and simple graphics and video edits, holding a consistent brand voice across multiple companies and product brands.
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