Comfortable shooting video and photos using a camera or smartphone, with a good instinct for framing, lighting, and composition.
Genuinely up-to-date with content trends across TikTok, Instagram, and Xiaohongshu — and able to translate those trends into content that works for a property brand.
Basic video editing proficiency in CapCut, Premiere Pro, or similar tools.
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Experience building clean visual reports via Looker Studio, Tableau, or PowerPoint.
Hands-on familiarity with AI tools for data sorting, trend tracking, and content intelligence (e.g., Claude/GPT for text/data parsing, AI social listening tools).
Proven track record in an agency environment managing digital campaigns, dealing with clients, and extracting clear business recommendations from complex datasets. A "detective" mindset is essential.
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Process-Minded: When you see a colleague manually copying data from one window to another, or spending hours manually organizing client assets, your immediate instinct is to ask: How do we build an automated workflow to make this run itself?
Clear Communicator & Documenter: You will be the bridge between technology and creativity. You need excellent communication skills to explain technical automation concepts to non-technical creatives, alongside the discipline to write crystal-clear, scannable documentation for the tools you build.
Thinks beyond simple task execution and looks at the entire system.
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