- Jalan Bunga Tanjung 9B Pandan Indah Selangor Malaysia 56100

Working Location
Job Description
Requirements
Experience with CRM or marketing automation platforms (Insider, Klaviyo, Braze, Salesforce Marketing Cloud, etc.)
Basic understanding of customer segmentation and lifecycle marketing
Familiarity with data handling (Excel, Google Sheets, CSV uploads)
Basic knowledge of UX principles for email and web personalization
Experience working with design teams on marketing assets
SQL or data analysis knowledge
Experience with A/B testing tools
Knowledge of HTML for email
Experience with eCommerce CRM campaign
Ampang: Reliably commute or planning to relocate before starting work (Preferred)
Responsibilities
Build and execute CRM campaigns using the Insider platform (Email, Web Push, Onsite, SMS)
Assist in setting up automated customer journeys including welcome flows, abandoned cart, browse abandonment, and re-engagement campaigns
Ensure campaigns are scheduled and delivered accurately according to marketing timelines
Create and manage audience segments based on behavior, engagement, and purchase history
Analyze customer data to identify target audiences and campaign opportunities
Maintain and update customer attributes and data structure within the CRM system
Support data uploads, data validation, and troubleshooting CRM data issues
Implement personalized experiences on-site and in CRM communications
Work with designers to ensure CRM assets align with UI/UX best practices
Optimize customer journeys to improve engagement and conversion
Monitor campaign performance including open rate, click-through rate, conversion, and revenue attribution
Provide insights and recommendations to improve CRM campaigns
Assist in A/B testing to optimize campaign performance
Work closely with marketing, design, and e-commerce teams to align CRM campaigns with business goals
Coordinate with external CRM vendors or platforms (e.g., Insider support) when necessary
Benefits
Skills
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